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So, here's what a rep from an unnamed SEM agency said:

"Google defaults to the ad destination, even if there is a keyword destination. However, when we change the URL destination in the ad, it won't impact the QS."

I may have had a long day... but can someone chime in here? Not impact the QS and restart it?! Some of these KWs, URLs, etc. were gaining traction over years... Backup? Rebuttal?

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Member Avatar for LastMitch

I may have had a long day... but can someone chime in here? Not impact the QS and restart it?! Some of these KWs, URLs, etc. were gaining traction over years... Backup? Rebuttal?

@AnthonyHaney

I don't understand your question?

Can you provide more insight what you want to say because it's bit hard to start?

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