It found that over 48.5% of tweets that menitoned companies were comments. It is no surprise. What do you think?
Having not read the whole report (I will) but going solely on the fact you present, I am not surprised because Twitter is another, possibly better way, for people to have their say about products. A positive use for twitter as opposed to creating Twittter celebrities.
Isn't it about time forums rewarded their contributors?
Earn rewards points for helping others. Gain kudos. Cash out. Get better answers yourself.
It's as simple as contributing editorial or replying to discussions labeled OP Sponsor or OP Kudos