SEO is a technique which can help you gain more profit of your business with its online presence. We can make your website popular on the internet which can increase its popularity.

I don't think it was that worse as how other websites faced it. But still we should be very careful about making it to be the quality links.

Link building is the best known way of off page optimization. We should make sure that we get good quality backlinks which is very important. The quanity of the backlinks is not important when it is of high quality.

We can follow better and quality content marketing strategy so there will not be any need for being scared of those updates. Those updates are frequently done so we can't do anything that but we can follow some quality strategies.