When it comes to driving traffic to your site, one of the easiest, and cheapest ways to do this is through social media. If you company is not on social media, I hate to break it to you, but you are behind. Marketing is all about chasing the consumer’s attention, and with 3.4 billion social media users around the world, it’s not hard to tell where to focus is.
While it may seem easy that users who follow you on Facebook or Instagram will eventually land on your site, there has to be a quicker way to get them there right? That’s right! By utilizing the right steps, you can use your social media profiles to increase traffic to your site for new user acquisition and increased conversions.
The first step in driving more traffic using your social media is to make sure that your social accounts are fully optimized for driving traffic. There are many factors to look at here and the first thing you want to look at is your voice.
When it comes to social media, people are looking to communicate with people and businesses on the same level as them, in a relatable sense if you will. For this to work in your favor, you need to determine what kind of voice you want your brand to have on social media.
For those with a self-centered business such as an inspiration speaker or athlete, you are ...