Yes it is free tool sponserd by Google.
Which helping me and so many with all good features.
It is a tool we can study about behaviour of customers who are entering in to our website.
These tool will help you study about customers like
- What type of customers are coming
- What age people are spending time on your site and there gender
- How much time they are spending on which page they are spending
- What are there Categories of interest. What they are looking for.
- what type of mobiles they are using
- How many of them coming to landing page and spending how much time on each page.
Like this you will get more information abiout the customer who is reaching your site. So that you can have idea on customers what they are looking for and by taking all this data you can write a blog to attract people who are reaching your site. Share your blogs in evey social media sites.