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I was debating with my friend [URL="http://twitter.com/DavidAKnopf"]David A. Knopf[/URL] on Twitter recently about the iPad's target market. He was sure that iPhone and Mac owners like himself were the key targets, while I argued that it was precisely the opposite, people who didn't own these devices already. We went back and forth as we often do, but what was really interesting, is that both of us made valid points with links for backup about whom we believed Apple was targeting with this device. [B]Marketing 101 [/B] When a company like Apple creates a device like the iPad, they must have …

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In a story this week by [URL="http://www.spiegel.de/international/germany/0,1518,655422,00.html"]German news magazine Der Spiegel[/URL], I was surprised to learn that German book publishers are actively avoiding the eBook market, fearing it will eat into their print publishing business, instead of seeing it as an obvious new market for consumers to read their books. [B]eBook Market Slow to Grow in Germany[/B] For now, the eBook market in Germany is lagging far behind the US and other countries where eBook readers are being sold. In fact, according to numbers cited in the article, 10,000 readers have been sold in Germany. Recent projections have the Kindle …

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The EE Times [URL="http://www.eetimes.com/news/latest/showArticle.jhtml;jsessionid=CK0UKKNE0NKJCQSNDLSCKHA?articleID=213402554"]reported[/URL] earlier this week that the Dell E4200 and E4300 laptops are running both Linux and Windows on the same machine. Why both you ask? The Linux OS provides a quick boot for checking email and other "light" computing duties while the Windows side allows "heavier duty" computing like running Microsoft Office applications. It runs with two chips, one from ARM and one from Intel. The ARM chip, provides instant on booting and is much more power efficient, while the Intel chip provides the juice to run apps that require more computing power. [B]It's Two, Two, Two …

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Last week's Economist (July 16-20, 2010 issue) has an [URL="http://media.economist.com/node/16539424"]interesting story[/URL] on three large internet companies in Russia, China and Africa. That these three emerging regions have growing internet powers is interesting in itself, but there was something else in the story that caught my eye. Russian Internet giant, [URL="http://www.dst-global.com/"]DST[/URL] purchased a stake in Facebook last year, beating the typical American venture capital firms to the punch. [B]Russian Aggression[/B] According to the article, DST took advantage of being cash rich at a time when US financiers were sitting back afraid to act because of the horrible recession gripping the world …

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Is the press release dead? Earlier this month, Esther Schindler [URL="http://tinyurl.com/6e5rmu"]wrote in her You’re the Boss blog [/URL]that “PR is broken. Social media might, [I]might[/I] glue some of the parts back on.” To test this supposition, I spoke to David Meerman Scott, who is the author of the bestselling book [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing & PR [/URL](and also a fellow Contributing Editor at [URL="http://www.econtentmag.com"]EContent Magazine[/URL]). Scott, who speaks frequently on the subject, thinks Web 2.0 has changed the way everyone should think of marketing and that marketers who fail to grasp that are doomed to be left in the …

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A funny thing happened this week. Google tried to become Bing by displaying full color pictures on its Home page, and was undone by a bug. The irony here is just too obvious to ignore. Bing influences Google to change its plain white page, and it comes apart because of a bug. You have to admit, it made Google look pretty foolish. Meanwhile, they must have been having a hearty laugh in the halls at Microsoft over this. [B]Bing's Strengths [/B] One of things people have really liked about Bing is the changing high resolution picture it displays on the …

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[URL="http://www.pcmag.com/article2/0,2817,2332430,00.asp?kc=PCRSS03079TX1K0000584"]John Dvorak at PC Magazine,[/URL] a grand old curmudgeon who never pulls any punches created a wish list for Windows 7. It got me thinking about my own wish list, so here goes: [B]1. Don't Make Me Wait Forever at Boot Time[/B] Nothing aggravates me more than waiting for Windows to boot up. It takes forever and seems to take longer with each passing version. I remember some time ago Bill Gates ordering his programmers to speed up boot time. They seemed to have missed the memo because it never happened, and if anything it got worse. [B]2. Gives us …

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[ATTACH=left]12481[/ATTACH]The New York Times [URL="http://www.nytimes.com/reuters/2009/11/06/technology/tech-us-france-apple-louvre.html"]reported today[/URL] that Apple has opened its first Apple Store in Paris, underneath the Louvre no less, and just two weeks after Microsoft opened up a [URL="http://www.engadget.com/2009/10/22/microsofts-windows-cafe-opens-its-doors-in-paris/"]Windows 7 cafe[/URL] in Paris in another location. The idea of these two companies competing in a retail environment, and especially a Windows-themed cafe, got me thinking about what would happen if three cafes opened each run in the same style of the operating system it was named for. I figure it might look something like this: [B]Windows Cafe[/B] The Windows Cafe is in a bland store front. The furniture …

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The whispers have been [URL="http://arstechnica.com/apple/news/2009/08/leaks-begin-to-pile-up-concerning-legendary-apple-tablet.ars"]getting louder[/URL] lately that Apple will be be announcing the long-rumored Tablet next month at its September keynote. We have all learned that these rumors are [URL="http://www.daniweb.com/blogs/entry3626.html"]often wrong[/URL] and Apple moves at its own pace, but the idea of an Apple Tablet with a 10 inch touch-screen--effectively an iPhone with a large screen--is so intriguing that it's hard for a blogger like to me to ignore. That's why I've come up with a list of five reasons you'll want to own this baby if in fact it ever comes to fruition. [B]1. Super eBook Reader[/B] As …

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[URL="http://en.wikipedia.org/wiki/Mark_Zuckerberg"]Mark Zuckerberg[/URL] famously started Facebook in his dorm room. He's a geek who got lucky and today he is the CEO of a major corporation. Judging from his actions over the last year or so, I'm wondering if he's really suited to this job. He has little tact when speaking publicly. Even when he tries to smooth things over as he did recently in an [URL="http://www.washingtonpost.com/wp-dyn/content/article/2010/05/23/AR2010052303828.html"]OpEd Guest column[/URL] in the Sunday Washington Post, he came off as [URL="http://gawker.com/5546067/facebook-ceo-is-sorry-youre-so-dumb?skyline=true&s=i"]arrogant[/URL]. [B]Every Geek is Not Executive Material[/B] Every geek that makes it big is not suited to the business world. Some make the …

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Last week, Google's [URL="http://www.google.com/corporate/execs.html#marissa"]Marissa Mayer [/URL]and [URL="http://www.google.com/corporate/execs.html#eric"]Eric Schmidt [/URL]appeared in separate interviews on the [URL="http://www.charlierose.com/view/interview/10129"]Charlie Rose [/URL]show, and not surprisingly they spoke in one voice where privacy and trust were concerned. They both said that when we use online services, we give up privacy in the process. There it is on the table. They are providing the service, and you're providing the information, and should you be concerned about this trade-off, Schmidt says simply: "Trust us." [B]Um, I don't Think So[/B] I'm a huge fan of Google services. I'm writing this blog post in Google Docs. I used Google Reader …

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I've been following the tussle between Google and Microsoft this week with a mixture of amusement and amazement. If you haven't been following along at home, Microsoft took a dip into the cloud with the release Office 2010 Online this past week. Meanwhile, Google, feeling a wee bit threatened by Microsoft honing in on its territory in the cloud, took a few pot shots at Redmond's offering [URL="http://googleenterprise.blogspot.com/2010/05/upgrade-here.html"]in a blog post on the Official Google Blog[/URL]. Microsoft's Alex Payne, director of online product management at Microsoft fired back with[URL="http://blogs.technet.com/whymicrosoft/archive/2010/05/11/google-docs-does-not-make-office-better.aspx"] a lengthy blog post of his own[/URL] the following day and …

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Apple and Microsoft have not had a lot of good press lately, but in spite of the issues both companies have faced, their quarterly reports released this week showed two companies that are still extremely profitable. [B]Microsoft Comes Through [/B] In spite of [URL="http://www.daniweb.com/news/story295211.html"]giving up on the Kin[/URL] and a mobile strategy that seemed in shambles, Microsoft rode the wave of its old chestnuts, Windows and Office, to a very profitable quarter. They reported a "record fourth-quarter revenue of $16.04 billion for the quarter ended June 30, 2010, a 22% increase from the same period of the prior year." Not …

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When Google announced Android and Chrome, it was easy to think that they were going after Apple's core business, and when news of [URL="http://www.daniweb.com/news/story246307.html"]Google's own phone [/URL]leaked last weekend, that seemed to only reinforce the idea, but I see the two companies with very different goals. Yes, they are both going mobile in a big way, but the bigger the mobile world from Google's perspective, the better, regardless of the phone or OS. [B]Apple's All About Hardware, Baby [/B] For Apple, the mobile market is about selling iPhones and cultivating the iPhone ecosystem in the extremely successful and oft imitated …

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Yesterday, after the [URL="http://www.daniweb.com/news/story255860.html"]iPad announcement[/URL], many folks Tweeted that it's the end of the line for the Amazon Kindle as if it were a fait accomplis. I'm not convinced that's true, but it does raise questions about the utility of the single-purpose device, and whether you want your eBook Reader to serve up more than just books. [B]Kindle Experience Looks Blah Now[/B] Both the Kindle and the Nook from Barnes & Noble suddenly look a little pedestrian now next to the iPad. Apple has a funny way of making other devices look second rate. It's one the company's core strengths. …

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Steve Ballmer dropped a bomb shell in a speech the other day at the University of Washington, letting it be known that the desktop software company was basically betting it all on the cloud. In a report on the speech [URL="http://paidcontent.org/article/419-ballmer-microsoft-betting-our-company-on-the-cloud/"]on PaidContent.org[/URL], Ballmer reportedly said the company was committing as much 70 percent of its employees to cloud projects, a number he said could reach as high as 90 percent in the coming years. As I interpret it, this doesn't necessarily mean they are abandoing the desktop, or that these employees are working exclusively on cloud projects, but they are …

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In February, 2008 I wrote a blog post called [URL="http://byronmiller.typepad.com/byronmiller/2008/02/is-apple-workin.html"]Is Apple Working on an eBook Reader: Does It Matter?[/URL] Today, I would answer my own question with "Hell yes it maters." If Apple enters the eBook market, you know it would be expensive, but it would be a desirable device, and come on, you know you would want one. At the time I wrote the original piece, you would have to excuse me if I was a bit cynical. I had been hearing we were one device away from mainstreaming eBooks for years. I had seen the [URL="http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921665562069"]Sony Reader [/URL]hit …

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[ATTACH=right]14395[/ATTACH]Microsoft [URL="http://www.mobilemag.com/2010/04/13/microsoft-kin-one-and-kin-two-specs-and-perspective/"]released a couple of phones[/URL] on Monday, Kin 1 and Kin 2, supposedly aimed at teens. Kin 1 is shaped like a hockey puck. Kin 2 looks more like a conventional smart phone (but it's not). The only thing these phones appear to have going for them is a nice keyboard. The Kin 1 has an awkward shape. The shared interface is ugly and confusing and as of now (the release announcement), they have no SDK for building additional Apps. It connects to Facebook and MySpace (MySpace? Really?!) and of course connects to Zune music services, but it doesn't …

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A few weeks ago I received a Google Wave invitation from my friend [URL="http://www.knopf.com/"]David Knopf[/URL] (after publicly begging for one in my post [URL="http://www.daniweb.com/news/story227584.html"]Hoping to Surf the Google Wave[/URL]). Since then, I've had a chance to use it and I've seen the good, the bad and the ever-present potential of the tool. While it does have tremendous potential, I think some of my initial concerns as outlined in my post [URL="http://www.daniweb.com/news/story220576.html"]A Curmudgeonly Look at Google Wave[/URL], have proven true. [B]The Good[/B] Just the other day, I was invited to be on a panel to discuss Google Wave at the [URL="http://gilbaneboston.com/"]Gilbane …

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Web 2.0 has always been about giving the individual the power to publish without having to beg a media company for access. From blogs to podcasts to services like YouTube ordinary (and extraordinary) citizens have been able to publish their work for the world to see. Now [URL="http://www.flixwagon.com/"]Flixwagon[/URL] lets you broadcast live from your cell phone, assuming of course, it has a built-in video camera, giving the citizen broadcaster the greatest power of all – live video blogging – and the possibilities are quite intriguing. [B]Testing it Out[/B] I was lent a [URL="http://en.wikipedia.org/wiki/Nokia_N95"]Nokia N95[/URL] cell phone recently for the purpose …

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When I researched an article on multimedia search last year for [URL="http://www.econtentmag.com"]EContent Magazine[/URL], (The [URL="ttp://www.streamingmedia.com/article.asp?id=9879"]resulting article[/URL] was republished on Streamingmedia.com last December.) I learned in the course of my research that it's hard to search for non-text elements because they lack the contextual language of text. Seems logical enough, but the way most search engines get around this is by using the text-based metadata around the image or video to get searchers in the right neighborhood. It works in a 1990s sort of way, but what the world really needs is more advanced multimedia search. That's why my eyes popped …

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Make no mistake, Apple and Google both want to be the gateway to your TV. Back in May, Google [URL="http://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html"]officially announced[/URL] its TV initiative. Just yesterday came rumors in [URL="http://bits.blogs.nytimes.com/2010/07/02/apple-hopes-to-re-enter-the-living-room/"]this New York Times blog post[/URL] that Apple is working to revamp its failed Apple TV. Google and Apple, like many folks recognize that the long awaited merging of our PCs and our TVs has to come eventually, and there is definitely a growing sense that the joining could be finally near. That Google and Apple are fighting for our attention in this area proves it must be a worthwhile area …

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Until Motorola came out with the [URL="http://phones.verizonwireless.com/motorola/droid/"]Droid[/URL], they were the forgotten cell phone company, but it wasn't that long ago that everyone wanted one of their phones: [URL="http://en.wikipedia.org/wiki/Motorola_RAZR"]the Razr[/URL]. This was in 2004, in the days before the iPhone when smart phones were found only in the pockets of executives and sales people. The Razr was thin and sleek and it flipped open in a very cool way. But after that, Motorola all but disappeared -- until now. It's clear that Motorola recognized this was an opportunity and they have seized it, building a great feature-filled phone running Google's Android …

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Not everything Apple touches turns to gold, a case in point is the .mac service which has recently been rebranded with not terribly clever moniker: MobileMe. What Apple fails to understand from the get-go is that people expect their cloud services to be free or at least extremely cheap and $99 per year (you can’t fool people by not making it an even hundred, by the way) is simply too much to charge. If you look at most cloud services, they are free. Google offers almost all its consumers services free of charge in exchange for viewing text ads—no such …

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At just 25, [URL="http://www.crunchbase.com/person/aaron-levie"]Aaron Levie[/URL] is a youthful CEO. His company, [URL="http://box.net/"]Box.net[/URL], is a cloud-based storage and collaboration solution. He originally conceived and developed Box in his dorm room with a friend when he was just 19 years old because he was simply looking for a way to solve a problem of sharing files online. He has grown the company from a pure online storage play to an enterprise collaboration environment and has set his sites on content management. He's not there yet, but he's an unabashed cloud computing advocate and I asked him 5 questions about his business. [ATTACH]14949[/ATTACH] …

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I read a blog post this morning on the Mini-Microsoft blog called [URL="http://minimsft.blogspot.com/2009/07/microsoft-has-turned-corner.html"]Microsoft Has Turned the Corner[/URL] and it got me wondering if they really have, or if it was merely wishful thinking on the part of the author. Then I saw that Microsoft had released [URL="http://www.microsoft.com/office/2010/"]Office 2010 videos[/URL] and there was a lot of typical first-day hype around my social networks. The machine was in motion, so I decided to go along for the ride and see what there was to see. Although I went in really wanting to be dazzled, I wasn't. What I saw was more bells …

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The economic news has been so bad of late, it's actually difficult to imagine that some businesses are profitable. It's easy to get sucked into the abyss of huge layoffs, high unemployment figures and generally negative fall-out from the economic meltdown, but in spite of all this, there are technology companies that are making boat loads of cash and doing just fine. One caveat here: Earnings can be interpreted in a number of ways. It seems either you made money or you didn't, but there are a number of factors that go into this. With that in mind, I give …

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[ATTACH=right]14514[/ATTACH]So you want your company to be innovative like Google. You want to have a lab and a constant flow of ideas, but you don't know where to begin. In an entertaining speech the other day at the [URL="http://www.aiimexpo.com/"]AIIM 2010 conference [/URL]in Philadelphia, [URL="http://www.cyrusmistry.com/"]Cyrus Mistry[/URL] from Google explained some the drivers of Google's corporate culture of innovation. He says it starts with Type A personalities, the type for whom an A- was never quite good enough, but if you can get past that rather daunting entry point, consider these other ways to make your company more innovative: [B]1. Treat your …

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There was a a lot of news coming out Microsoft and Apple last week: * On Monday, Apple released its stellar [URL="http://www.apple.com/pr/library/2009/07/21results.html"]earnings report[/URL]. * On Monday, Microsoft opened up the [URL="http://www.mssharepointconference.com/"]SharePoint 2009 Conference[/URL] in Las Vegas * On Tuesday, Apple released its latest [URL="http://www.metro.co.uk/tech/article.html?Apple_launches_new_MacBook,_iMac,_Mac_Mini_and_Magic_Mouse&in_article_id=755089&in_page_id=150"]product lin[/URL]e * On Wednesday, Microsoft announced [URL="http://www.time.com/time/business/article/0,8599,1931532,00.html"]a deal with Twitter[/URL] to expose Twitter information in Bing * On Thursday, [URL="http://news.zdnet.co.uk/software/0,1000000121,39825936,00.htm"]Microsoft released Windows 7[/URL]. * On Friday, Microsoft released their [URL="http://www.microsoft.com/msft/earnings/FY09/earn_rel_q4_09.mspx"]earnings report[/URL], which was shall we say, less than stellar (compared to Apple's). And so it went in a week full of big news. [URL="http://mashable.com/2009/10/21/google-twitter-search-deal/"]Google got into …

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Microsoft and Apple haven't had a great time of it recently with mobile consumers. For Microsoft, the market roundly rejected the Kin, which just about anyone who follows the cell phone market knew would happen. Meanwhile, Apple is taking it on the chin about how they are handling the iPhone 4 antenna debacle and there is clearly growing discontent among consumers. The big difference here, however is the sales picture. Apple, for whatever reason, continues to live off its reputation and sell iPhones hand over fist, while Microsoft's mobile strategy continues to flounder. [B]Microsoft's Mobile Woes Continue[/B] Microsoft has pretty …

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The End.