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Personally I do not spend any time whatsoever on off-site ranking factors. I work on business web sites, normal stuff not meant to get anybody rich quick but intended to get a market share of the qualified traffic available from keywords and keyword phrase searches specific to the products or services that ther normal business web site offers.

From years of experience in "white hat SEO", in order to highly position web pages, a business Internet marketing strategy usually needs a combination of three components:

  1. a general web site that is easy to navigate and well-optimized (highly crafted content, good internal linking structure, optimized tags and attributes, logically named images and web pages ...)
  2. a somewhat separate evolving corporate blog
  3. an ongoing social media campaign

These three components are integrated, cross referencing each using anchor links (textual links), they share the same look and feel, have the same logos etc. This is itself is sufficient in appeasing the search engine and the best part is thatr it is all fully in my control. It is difficult to base on SEO strategy on things that are beyond my control. The key to good SEO is to build from scratch and then keep it updated with fresh content. If other web site designers chose to link to my stuff that's great but unlikely. Often I read how "related" or "relevant" links are the best type of backlinks to acquire. Sure, that makes sense but if I have a service ...

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AssertNull makes a good point. The highest ranked web site isn't necessarily the best web site for a searcher to visit. Often the high rankers in general industries have the least competent service to offer but can appear to be significant players in the industry. That's the illusion a web site can project, it is, however, a marketing strategy for the web site owner. To rank a web site that deserves to have high ranking because of its impecable services is not enough on its own merit. Yet, these great service providers can rank well and their keyword positions can be long lasting provided the web site owner is regularly evolving well-crafted content. Ideally, a great service has an excellent Internet marketing strategy and also well-optimizes the web site components then it is completely natural that the search engine will sooner rather than later, deem their web pages important results for keyphrase searches. The web pages will not only rank well but the targeted visitor will arrive at a meaningful, obviously important web site. |This is what makes the best conversions of all. This is what makes the telephone ring with new clients. It's both a sound Internet marketing strategy and good SEO. Link manipulation is the SEO weenie's way to help cast the illusion that a web page is important. Linking startegists are barely search engine optimisers at all. The ones that can actually rank web pages in meaningful keyphrase competitions are merely link building specialists, many of which ...

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The type of linking strategist the OP is refering to doesn't really perform any search engine optimization on a web site. They figure out ways to build links to web pages in hopes of the process of building links will increase ranking in the results pages for a desired set of keywords and keyword phrases. For some magical reason or for the shear lack of keyphrase competitors, the web pages may in fact rank well in the SERPs. But none of that is the result of good SEO. Links are but one factor that the search engines will consider when picking the best web pages to display in their results. Link building from one web page to another is considered on off-site ranking factor in a way similar to social media triggers, those are thiongs occuring off-site that can affect a webpage's ranking. But, web pages that have well optimized on-site ranking factors can often enhance a "good" link building strategy to propelk pages upward or in itself be the best web page for the search engine to pick. Some on-site things that can be optimized include important stuff like: the web page's content, its paragrah, <HEAD> tags, other tags and attributes such as <H> headings and use of textual <a> anchors, images, logically naming stuff, the internal linking structure (site navigation), the page's architecture, there's all kindsa' innovative little ways to emphasize keyphrases in order to make keyphrases appear important, without over-doing it and making the spider puke etc ...

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I'm really at the bottom too man and want so very much to get higher. Fortunately I have both an emotional and ranking cure that works magic but I'll only offer you some suggestions for your webpage ranking woes.

I know that it will take a bit of creative effort on your part as it will require you to craft significant content, not necessarily a whole bunch of content but unique, well phrased, naturally appearing words and phrases in the form of headings and sentences in paragraphs. You'll have to make it interesting and a bit more robust using optimized images or videos. Remember to pay attention to spelling and grammar and avoid repeating the same sequence of words continually, a fault of novices often deployed in an effort to indicate importance words for keyword searches. Ya, the SEO beginner will have to flex their language muscles in order to convince the search engine that their content is important stuff. In that process the optimizer will likely establish a trust relationship between the search engine's ranking mecanisms and the site's evolving content creation. Simultaneously they'll be a need to bolster your main web pages' importance using a variety of social media triggers like Youtube videos and Facebook fan pages. Then ... well, that'll get you started I'm sure. Good luck.

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Apologize for the terrible spelling the last post I made here.

I think I wanted to make the point that to think you can rank keyphrases using external linking factors is to want to manipulate the search engine into believing that the linked web page is of some importance; enough importance that it should highly rank for a particular keyword phrases. Most search engines are smarter than that and most search engines do not rank web pages in this way exclusively. They establish importance based on a variety of factors both externally orientated and internally driven by the web page.

Just as a side note. By far, the most important ranking factor considered would be the stablishment of trust between the web site and the search engine. Artificially inflated web pages may often appear in results pages but they do not usually stand very long as keyword competitors in any search criteria, regardless of its competitiveness.

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Actually, there is SEO in social media marketing. Take Youtube for example. Videos get ranked and are subject to algorhythmic interpretation. That is why it is important to include a keyphrase rich Title and well optimized description for each video inasmuch the same way you would perform SEO on a web page. That's a pretty clear example of the need for SEO in a Social Media Marketing Strategy; as these two distinct online marketing approaches have continued assimilating over time.

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What is more important for the web site? Consider that for a moment. You can control your own web site, its pages, its content etc but you cannot control what happens outside of that; who links to who or what. What do you think is more important? You can change things on-site, you can tweak paragraphs and image attributes. That sounds quite important. You can reword a web page Title. That's important shit in SEO. Johnny Twofacefingers in Brazil may or may not link to your web page. Is that important? Does that sound earth shattering to you? Who cares!

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Link building is not in itself search engine optimization. Link building as the sole tactic in an SEO strategy is like having some cheap icing for a cake. You got to bake cake man!

And about the other part of your question, the "traffic" you may have received in the past is barely related to the traffic you may get in the future, barely. Traffic patterns are important when establishing trust with the search engine but unless things evolve on site the search engine will lose interest. It wants new stuff from a trusted site, fresh brand new stuff man. Take out the bong and contemplate that for a while then get creating content. Out.

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The best ones are designed for sustaining a long lifespan at the top of the results in competitive search environments. There may be some short cuts to the top but generally the easy way out is the easy way out. Think about your actual content: the words in your paragraphs, the images, videos, Headings etc. How you optimize those things that within your control. That' is the best strategy in improving SEO skills. Rely on your own effort and innovativeness rather than to seek externally or repetitively internally in order to boost rankings. Along with those notions, consider expanding your keyword (key word phrases) reach by incorporating new terms into new pages that coincide (are relevant) to your main keyphrase targets. This is termed the "long tail" approach. It too is among the best, sound, controllable search engine optimisation strategies.

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Oh wow man those sound like pretty tough questions to answer I would think. This HTML 5.0 microdata stuff looks somewhat suspiciously similar to HTML/CSS of the old days. Maybe it's the same sort of thing. Heck I'll give'er a stab at your questions sam, in spite of not even knowing what I'm talking about now nor in my first reply. My answer wil be at this point ... at this stage, here it is ... yes. yes. You could and you should add this markup on any page where you mention these type of specific names and addresses etc.; the microdatable data, I suppose. And ya' the concept of having two postal addresses microdataed on the same spread, why the heck not. Even put a dozen microdata phone numbers on the same page to boot. I don't think the search engine branding gods much care either way. May confuse the crap out of them trying to pinpoint you but the machine'll roll nevertheless I would think.

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I just had a quick look at this and a real good reference to understanding what the heck this post is all about can be found here How To Mark Up Your Content Using Microdata https://schema.org/docs/gs.html#microdata_how

I could offer an uneducated answer to the question, from what I briefly read, my sense is that microdata can be extremely helpful from an SEO perspective but it doesn't seem able to be applied to <HEAD> tags (which makes logical sense as it would be mostly redundant information), it can only be used within the <BODY> of the web page.

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Link density? What an odd term. How could it be determined by comparing no-follow from follow ... seems downright silly to me. My answer to the poser is to not wate your timr worrying about this type of junk and concentarte on not manipulating the search engine.I suppose that whatever happens naturally will therefore be the "density" in your case. Is that good or bad for ranking? Who cares really.

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The OP asked for opinions and mine's as follows. Any effort in seeking backlinks is a waste of time. It's purpose is to artificially inflate links pointing to things normally unrankable thus not worthy of my visit. In some ways the search engine discourages link building schemes, but not many.

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Email marketing is annoying and potential customers are not impressed with receiving solicitations in their inboxes (should your communication be able to pass their spam filters, which incidentally and perhaps ironically are in place to stop email marketers from reaching their inboxes). In other words, it isn't often an effective digital marketing strategy.

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You'll likely need to develop some content. That'll require you write paragraphs, headings ... You'll likely want to throw in a couple of optimized images. What I mean by optimized is that they are logically named and make good use of the "alt" or "title" attribute to the image tag. Then you'll likely want to slap in some social media triggers so build yourself a neat fan page and spread the news. Then maybe you'll want to consider creating some more valuable, unique and obviously important content and do that for a while. In the process of crafting caliber pages I'd consider linking the stuff together internally using keyphrase rich textual anchor. Another thing you may want to consider would be to master the English language so that you naturally write well. That'll help things out a bit more. G'luck!