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Personally I do not spend any time whatsoever on off-site ranking factors. I work on business web sites, normal stuff not meant to get anybody rich quick but intended to get a market share of the qualified traffic available from keywords and keyword phrase searches specific to the products or services that ther normal business web site offers.

From years of experience in "white hat SEO", in order to highly position web pages, a business Internet marketing strategy usually needs a combination of three components:

  1. a general web site that is easy to navigate and well-optimized (highly crafted content, good internal linking structure, optimized tags and attributes, logically named images and web pages ...)
  2. a somewhat separate evolving corporate blog
  3. an ongoing social media campaign

These three components are integrated, cross referencing each using anchor links (textual links), they share the same look and feel, have the same logos etc. This is itself is sufficient in appeasing the search engine and the best part is thatr it is all fully in my control. It is difficult to base on SEO strategy on things that are beyond my control. The key to good SEO is to build from scratch and then keep it updated with fresh content. If other web site designers chose to link to my stuff that's great but unlikely. Often I read how "related" or "relevant" links are the best type of backlinks to acquire. Sure, that makes sense but if I have a service ...

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AssertNull makes a good point. The highest ranked web site isn't necessarily the best web site for a searcher to visit. Often the high rankers in general industries have the least competent service to offer but can appear to be significant players in the industry. That's the illusion a web site can project, it is, however, a marketing strategy for the web site owner. To rank a web site that deserves to have high ranking because of its impecable services is not enough on its own merit. Yet, these great service providers can rank well and their keyword positions can be long lasting provided the web site owner is regularly evolving well-crafted content. Ideally, a great service has an excellent Internet marketing strategy and also well-optimizes the web site components then it is completely natural that the search engine will sooner rather than later, deem their web pages important results for keyphrase searches. The web pages will not only rank well but the targeted visitor will arrive at a meaningful, obviously important web site. |This is what makes the best conversions of all. This is what makes the telephone ring with new clients. It's both a sound Internet marketing strategy and good SEO. Link manipulation is the SEO weenie's way to help cast the illusion that a web page is important. Linking startegists are barely search engine optimisers at all. The ones that can actually rank web pages in meaningful keyphrase competitions are merely link building specialists, many of which ...

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Actually, there is SEO in social media marketing. Take Youtube for example. Videos get ranked and are subject to algorhythmic interpretation. That is why it is important to include a keyphrase rich Title and well optimized description for each video inasmuch the same way you would perform SEO on a web page. That's a pretty clear example of the need for SEO in a Social Media Marketing Strategy; as these two distinct online marketing approaches have continued assimilating over time.

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What is more important for the web site? Consider that for a moment. You can control your own web site, its pages, its content etc but you cannot control what happens outside of that; who links to who or what. What do you think is more important? You can change things on-site, you can tweak paragraphs and image attributes. That sounds quite important. You can reword a web page Title. That's important shit in SEO. Johnny Twofacefingers in Brazil may or may not link to your web page. Is that important? Does that sound earth shattering to you? Who cares!

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You'll likely need to develop some content. That'll require you write paragraphs, headings ... You'll likely want to throw in a couple of optimized images. What I mean by optimized is that they are logically named and make good use of the "alt" or "title" attribute to the image tag. Then you'll likely want to slap in some social media triggers so build yourself a neat fan page and spread the news. Then maybe you'll want to consider creating some more valuable, unique and obviously important content and do that for a while. In the process of crafting caliber pages I'd consider linking the stuff together internally using keyphrase rich textual anchor. Another thing you may want to consider would be to master the English language so that you naturally write well. That'll help things out a bit more. G'luck!

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hey, you really need to think out of the box on this one. The acronym idea is not a good one necessarily from a search engine optimization perspective unless you want to capitalize on the keywords in the acronym. Ideally you'd want two web sites that are completely differently constructed, one keyphrase rich and the other the easy to remember acronym. You can anchor text cross link them fairly extensively for an SEO boost particularly if one was a blog and the other a very user friendly static or flash site, likely the acronym.org . The other thing is about the .org extension, it is much more search engine friendly to have either a .com or a country specific extension, in my case a .ca .

There's a couple of things to consider while you develop a strategy to deal with the board :). I'll get back to this discussion to see where it has gone ... best of luck.

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Disallowing the link in a robot file doesn't remove it from the face of the Internet nor does it stop the search engine from continually acknowledging it's existence.

It's all such a waste of time in 2015. Because of excessive manipulation over the years, the vast majority of links haven't much good or bad influence to begin with, if any. It surprises me to observe web developers still trying to link juice-up their web pages rather than building better, evolving content for their web pages. Deploying any artificial link building strategy is a worse thing to do today than ever before because it can only be done poorly, all the clever ways to manipulate links have already been exhausted.

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Depends. If it is just a handful you can try contacting the webmaster to physically remove them and that may work. If it is many "bad" links then you may be out of luck. The thing to remember is to NOT try to manipulate your backlinking strategy by artificially building links. Let backlinks generate themselves naturally, or not generate themselves altogether. I honestly don't think it matters much either way if your web site has already established trust with the search engine because of its history of offering evolving and valuable, uniquely important content.

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"...fireworks are called crackers..."

oh my is this awkward. hey how ya' been almostbob? ya. so for all you folk reading this thread and saw my earlier response, please negate it as I haven't a clue what I was thinking. crackers. wow man cracked myself up laughing at myself. major oops on that one Freddy boy. ok. time to go now ... pretend I'm working

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You gotta' be joking. This web site has nothing to do with buying crackers. The pages appear to be for a fireworks store or some other odd intent. The keyphrase "Buy Crackers Online" is so uncompetitely searched that if you can impress someone by getting a silly page to rank for it then you'll be a pretty good salesman but it won't impress me much.

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oh that's one of Google's greatest tricks. The search network is the actual search engine results pages where your ad may appear based on keywords mostly.

The display network, on the other hand is an entirely different beast. It means the Adsense web pages that your ad can appear on based mostly on them having remotely similar keywords as your ad campaign dictates.

What's the difference, well, on the search network your search engine ads are more likely to get clicks from actual searchers looking for your product or service whereas on the display network most of your search engine marketing budget is eaten up by click throughs motivated in revenue generating for the Adsense publisher from his remotely related web pages filled with search engine ads.

In other words, one can be an effective form of search engine marketing, the other, a big fraud as far as I'm concerned.

And you ever feel comforted thinking that Google admits to having less than 0.1% click through fraud rate even though independant research calculates click-through fraud from 35-70% (making it a $4B annual fraud). You decide though and experiment yourself but I have trouble believe anything that comes from an American corporation especially one with such a silly corporate motto as "Do no evil."

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You'll likely see localize search improving. Social media will play a more important role in acrediting local business listings. Google+ will be vital in the scheme of evolving these things but Facebook triggers will be basically non-existent in Google results.

If I was to predict anything at all search related it would be that Google will experience a bit of trouble internationally as a result of ongoing Snowden revelations. But they won't be alone. Microsoft, Facebook and Apple will suffer a bit from that internationally too.

Votes + Comments
mobile also , fully agree with you
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Increasing your web pages' Google PageRank in itself will not necessarily affect where the web page ranks in the search engine results pages. As a matter of fact, under normal circumstances, Google PageRank seems to have little effect on rankings. Increasing Google PageRank through link building campaigns will definitely increase the amount of times a web page is requested and thus increase "traffic" but little of it will be actual human visitors who are interested in your web page's content. This could be good for Internet marketers who just want visitors to click through the ads that appear on their web pages but isn't good for "normal" buisnesses. Most traffic coming from artificially linked-up web pages will be bots, crawlers, general Internet noise that are following links. Go nuts though. Get out there and get yourself tons of links.

... the telephone still won't ring with new customers ... this increasing your web page's Google PageRank is the perpetuating illusion that the search engine creates to keep you linking and clicking ...

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oliversmith makes an interesting note. From my experience, increasing backlinks artificially and pursuing Google PageRank goals essentially has little effect when it comes to ranking web pages in the results pages. Web pages with a PR0 can compete with web pages having much higher higher PR values, provided they contain important content, uniquely well crafted and from a historically trusted domain.

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Well looks like Google (the company whose corporate motto is "Do no evil") was implicated by the Snowden leak as vastly co-operating with other Internet companies and the American government to find and collect as much international private data as possible about as many foreigners as posiible. Things like telephone calls made, emails sent and recieved, social network activities, web searches and subsequent web page visits ...).

My question is about money. How much money was Google paid to spy on us for the Americans. Surely this incredibly heartless corporation did not barder our private lives out of the goodness of its heart. This spying by Google goes way back too, long before they captured all our home network passwords with their Google maps mobile, long before they introduced "personalised" search to tack search history, videos watched, web pages visits ... bad Google. This is only the tip of the iceberg. The implications about Google's obvious breach of public trust and even more damaging revelations about the search engine's covert activities will surely follow.