Member Avatar

As goes Google, so goes the rest of the universe -- or at least that's the fear this week after the start up-turned-giant-turned-common verb reported disappointing earnings that sent the Silicon Valley stock over a digital cliff after-hours Thursday. [ATTACH=right]15859[/ATTACH]The company pulled in 1.84 billion dollars for the quarter or $5.71 per share, less than analysts' average projection of $6.52 per share. Taking the blame for the disappointing figures are Europe's lackluster economic situation -- Google does a significant chunk of its business in the Euro zone -- and a recent ramp-up in hiring that bumped up total expenses. But …

Member Avatar
+1 forum 1
Member Avatar

Pigs still don't fly, but they might as well, because Google finally decided to open up about their AdSense revenue share (read: the percentage of money they take in that they split with AdSense publishers). The [url="http://adsense.blogspot.com/2010/05/adsense-revenue-share.html"]official blog article[/url] discloses that AdSense for content publishers earn a 68% revenue share worldwide, which is far above what most other networks offer (typically they hover around 50-55%). They also mentioned in the article that within the next few months, they will begin displaying revenue shares right within the AdSense interface. This actually marks a really big step for Google because it means …

Member Avatar
+0 forum 1
Member Avatar

Google has just released their new Advertising program which works with your currently existing Ad Sense account. Google's new advertising program is called Google Ad Manager, and it is currently available in 32 languages! I had to get a Google Ad Manager account the second I heard about it and it is so much better then Google Ad Sense. It gives you a lot more control over what ads are on your site, and what size they are. You can let advertisers compete for your ad space. You get to set how much an ad has to cost to show …

Member Avatar
+0 forum 1
Member Avatar

Google is doubling down on cookies. I like cookies as much as the next guy; I've got a box of linzer tarts next to me as I write this. But when a company as powerful as Google starts force feeding you with tracking agents, some might see that as unpalatable. Much of Google's revenue is based on targeted advertising based on the browsing habits of searches of its Web database. This was accomplished through its AdSense network, which places a cookie on the systems of anyone visiting a site in its AdSense network. Now, Google will place aDoubleClick cookie too, …

Member Avatar
+0 forum 2
Member Avatar

According to the [URL="http://online.wsj.com/article_email/SB120776803032602423-lMyQjAxMDI4MDA3OTcwNjk4Wj.html"]Wall Street Journal today[/URL] Yahoo could be talking Google about the outsourcing of search advertising sales. This comes as, so the report suggests, as part of two pronged strategy to fight off the Microsoft acquisition threat. The other prong being a deal with AOL to combine Internet operations. But it's the whole is Yahoo finally admitting that Google does advertising better thing that intrigues me, and I suspect a lot of other Internet watchers. Especially considering that Yahoo has always dismissed the notion that Google is better in this regard up until now. Of course, it does …

+0 forum 0
Member Avatar

According to the [URL="http://adsense.blogspot.com/2007/10/coming-soon-make-ad-changes-without.html"]Inside AdSense blog[/URL] better management tools for AdSense users are on the way. The new tools will allow you to manage your ad units from within your AdSense account, meaning that settings such as colors and channels will be saved in your AdSense account every time you generate ad code. What this means, practically, is that you will no longer have to manually replace ad code on all your pages every time you want to make any changes. Want to change all the borders of one size ad from red to blue? No problem, with just a …

Member Avatar
+0 forum 2
Member Avatar

Has JK Rowling created a lovable hero or out of control monster in her Harry Potter character? Amazon would probably suggest the former considering that it has just announced, with no surprises whatsoever, that Harry Potter and the Deathly Hallows has become the 'largest single-product distribution in Amazon.com's history.' Even before the publication date, Amazon had taken 2.2 million pre-orders to eclipse the previous record of 1.5 million which was held by the last book in the series, Harry Potter and the Half-Blood Prince. The 1.4 million pre-orders in the US alone made it the largest new-product release at Amazon …

+0 forum 0
Member Avatar

Please forgive me if I am a little slow in flagging this up, but it has only just floated across my radar: you can now implement Google AdSense for search results on your own page, displaying the all important revenue generating adverts alongside the search results without directing readers off-site. There are two distinct pieces of code involved, one for the search box and the other for the results, and by doubling up like this you get full control not only over where the search is conducted but also where the results appear. Am I alone in finding this a …

Member Avatar
+0 forum 3
Member Avatar

I've heard rumors of this coming for awhile, but I finally saw it while browsing DaniWeb just a couple of minutes ago. A box ad that I run with a white background, which usually displays four ads, now displays three. The extra room is reserved for some text links with a bunch of keywords, similar to the link units. However, instead of opening a new window, clicking on one of the keywords dynamically refreshes the IFRAME to present the user with new ads, in addition to making room for a search field built into part of the ad box (Many …

+0 forum 0

The End.