[advertising] Forum Topics

Last week a group of six 'm-commerce' experts took part in a round robin discussion in Manchester, England to determine the best ways forward for developers interested in creating a serious mobile web presence yet wanting to make money through the medium of mobile advertising at the same time. Anyone …

One of the great things about social media is the way that it utilises the wisdom of crowds. This concept is perhaps best known through Wikipedia, where user editing can often create some wildly inaccurate entries in the short term but over time these get corrected by the larger volume …

Advert blocking software is thought to be used by something in the region of just five per cent of online users, or 150 million people of you prefer. It is, however, on the up; research conducted by Adobe and anti-adblocking campaigners PageFair suggests that ad blocking use rose by 70 …

Research results just published by digital marketing agency Visibility IQ would appear to confirm what the savvy marketeer already knows: social video is an important driver for engagement and purchase behaviour amongst online consumers.  The research, conducted by Entertainment Media Research Ltd, was based upon interviews with more …

Aggressive adware, of the kind that creates shortcuts on your screen or changes your search engine configuration, has arrived on Android devices and then some. According to security vendor Bitdefender, as much as 90% of free Android apps contain adware with up to 75% coming with the 'aggressive' variety. ![dweb-androidadware](/attachments/small/0/dweb-androidadware.jpg …

According to the Sunday Telegraph [newspaper yesterday](http://www.telegraph.co.uk/technology/facebook/9276699/Facebook-IPO-fight-back-begins-share-price-implausible-says-analyst.html ) "Morgan Stanley, Facebook’s lead financial adviser, ended the day with 162m shares, worth $6.16bn. Other banks including JP Morgan and Goldman Sachs also bought shares, ending the day with $3.2bn and $2.4bn holdings respectively" which is kind of worrying when you step …

A number of the nation's biggest media sites were hit with a lawsuit last week, claiming that they are violating federal eavesdropping and hacking laws by using "zombie cookies." [ATTACH=right]16245[/ATTACH]The technology, created by Quantcast, allows sites to use Adobe's Flash player to reproduce tracking files, even after a user has …

Microsoft has revealed a new, more comprehensive street view system, dubbed Street Slide, set to compete with Google's Street View and Bing Maps' Streetside.[ATTACH]16203[/ATTACH]According to [URL="http://research.microsoft.com/en-us/um/people/kopf/street_slide/index.html"]Microsoft[/URL], the Google and Bing systems only allow users to view city streets via an immersive 360-degree panorama or "bubble." And users can travel down …

Craigslist hosts classified ads of all kinds, including lengthy lists of [url=http://newyork.craigslist.org/sof/]developer's jobs in New York[/url] and the [url=http://sfbay.craigslist.org/sof/]San Francisco Bay area[/url]. But another type of job listing was in the spotlight today, and it's nice to know there's at least [i]one[/i] person out there who's thinking clearly. A judge …

[ATTACH=left]19550[/ATTACH]Tap Me, Inc. launched the industry’s first [URL="http://tap.me/wp/how-it-works"]in-game advertising platform[/URL] this week. This platform gives designers the ability to place ads that are in context with the game being played, rather than disrupting it. Gamers will no longer have to get rid of banner ads or pop ups in order …

Smart phone users, including iPad, iPhone and iPod Touch, will now be able to see more advertising on their phones thanks to a new interactive video ad player that automatically detects the user's device and switches it to HTML5 and the appropriate video required by that device. [ATTACH=right]16572[/ATTACH]The [URL="http://www.jivox.com/"]Jivox Interactive …

A two-day marathon of almost real-time, personalized ads based on social media requests was so successful that it was causing Internet outages, according to an [URL="http://www.adweek.com/aw/content_display/news/agency/e3i190b1d465625a16da56dd5e7075cb1a3?pn=1"]article [/URL]on the campaign in [I]AdWeek[/I]. The 'Old Spice Guy,' actor Isaiah Mustafa, made more than 200 little videos over the course of two days …

With a fanship of over half a million people strong morbidly updating us about going to the gym and how they’re about to eat dinner semi-colon right bracket, Facebook's dominance seems untouchable, as they relish on their throne as the Wal-Mart of social networking. That is, until you mention Google. …

Maybe you're among the few who have seen the changes already; Google Images is getting a facelift this week. Google announced Tuesday that the familiar landing page for an image search will be changing and the site will offer more sophisticated technology for the 10 billion images it has indexed. …

Maybe Prince was on to something when he recently [URL="http://www.mirror.co.uk/celebs/news/2010/07/05/prince-world-exclusive-interview-peter-willis-goes-inside-the-star-s-secret-world-115875-22382552/"]proclaimed the Internet is dead[/URL]. Steve Rubel, in an [URL="http://adage.com/digital/article?article_id=144867"]Advertising Age article this week[/URL], suggests we prepare for "the end of the web as we know it." "It's hard to believe but soon, if not already the web is going to …

[ATTACH=LEFT]15813[/ATTACH]Twitter has an undeniable presence on the 'net and has grown into one of the most popular forms of social networking. People still hold on to their blogs for dear life, but some users have opted to switch to Twitter exclusively. TwitVid is attempting to uproot the ad-world, similar in …

[ATTACH=RIGHT]15743[/ATTACH]Months after its release, with over 3 million units already sold, Apple's iPad was still eliciting excitement among consumers of all ages during a recent visit to an Apple store in West Nyack, NY. Such a high-level of consumer engagement combined with Apple's notorious reputation for tightly controlled user environments …

The [URL="http://bits.blogs.nytimes.com/2008/04/10/ad-industry-bans-targeting-people-with-cancer-ads-to-dead-people-allowed/"]New York Times[/URL] is running a really funny story, but with serious implications, at the moment. It concerns how the online advertising targets particular groups of people using site tracking technology. Apparently, if you have AIDS, cancer or suffer from an erectile dysfunction then your movements will not be …

Go Google the term "oil spill." I'll wait. First item? "BP [url]www.BP.com/OilSpillNews[/url] Info about the Gulf of Mexico Spill Learn More about How BP is Helping." It's a "sponsored link," meaning that BP paid for it to be there and to come up as the first item when someone searched …

Who wants some forged educational documents that will help you get a job in some foreign country? The answer, it would seem, is lots and lots of people. At least that would explain why spam advertising fake diplomas has topped the list of junk mail subject matter for China, South …

[URL="http://www.twitter.com"]Twitter[/URL] announced today that it will derive revenue from ads. It's their plan to capitalize on their extreme growth since their 2007 inception. Personally, I think this will kill Twitter and I can't say it will be a bad funeral. Hopefully, someone will start another site just like it that …

The news in the UK that our [URL="http://www.asa.org"]Advertising Standards Authority[/URL] is being [URL="http://www.brandrepublic.com/News/988680/Advertising-industry-recommends-ASA-extends-its-remit-online/"]urged to monitor Internet ads[/URL] as well as those offline will raise two sets of eyebrows. First there will be those people who assumed it did already. There are ads online, how can an advertising standards authority not …

The Oscars 2010 had something new to add to the usual media frenzy, glamorous dresses and A-list celebrities: an iPad advert. Yep, Apple opted to get the mainstream iPad marketing campaign well and truly off the ground by debuting the iPad TV advert during the 82nd Academy Awards. If there …

When you are dealing with a populations as large as China's, even when you take into consideration that three quarters of the population doesn't have internet access, you are still talking about a very large number of those who do. So it's no surprise that Google, Microsoft and Yahoo! want …

We already know that the [URL="http://www.daniweb.com/news/story254897.html"]US military has embraced the social networking concept[/URL], and that [URL="http://www.daniweb.com/news/story257648.html"]Twitter accounts are becoming valuable commodities[/URL], now it looks like the advertising industry is throwing money at Facebook in terms of spend - and doing so at the expense of Google. New Media Age is …

Wow! That's a lot of display-ad sales. Google is expected to generate $1 billion in sales this year from display advertising. Although that's only a meagre 4% or so of the total Google sales expected in 2010, it's still a pretty stellar performance given the overall state of the online …

That is the general thrust of an interesting article that appeared in the [URL="http://www.latimes.com/technology/la-fi-wikipedia10mar10,1,2707818.story"]Los Angeles Times[/URL] this week. It starts by describing how the offices of one of the world's most popular websites is a rented space stuffed with furniture bought off of eBay and with a printed paper sign …

UK broadcaster Channel 4 has signed a deal with YouTube to bring full TV programmes online, streamed for free. It's the first time that any broadcaster in the world has made such a comprehensive schedule of 'catch-up' programming available for free via YouTube. Of course, when I say free I …

You have to give Steve Ballmer and Microsoft credit. After years of sitting on the sidelines playing defense and catch-up, this year they have definitely been on offense. Whether it's the ad wars, releasing Bing, the deal with Yahoo!, the retail strategy or its latest move, a deal with Nokia …