Last week a group of six 'm-commerce' experts took part in a round robin discussion in Manchester, England to determine the best ways forward for developers interested in creating a serious mobile web presence yet wanting to make money through the medium of mobile advertising at the same time. Anyone who has been involved in this particular area of Internet growth will appreciate just what a serious challenge the mobile web presents to those who have not invested, in thought and deed as much as financially, in getting to grips with a realistic m-commerce marketing strategy. Unless you are creative …

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One of the great things about social media is the way that it utilises the wisdom of crowds. This concept is perhaps best known through Wikipedia, where user editing can often create some wildly inaccurate entries in the short term but over time these get corrected by the larger volume of editors who truly care about the product they are using. Somewhere else that the wisdom of crowds has made an impact is the consumer review market. Most of my family, friends and work colleagues pretty much turn to the Internet for a quick and unbiased opinion before splashing the …

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Advert blocking software is thought to be used by something in the region of just five per cent of online users, or 150 million people of you prefer. It is, however, on the up; research conducted by Adobe and anti-adblocking campaigners PageFair suggests that ad blocking use rose by 70 per cent last year. Of the various options out there, Adblock Plus is one of the best known and most used. Which is why the company behind it, Eyeo GmbH, recently found itself on the sharp end of a court case in Germany seeking an injunction to prevent it from …

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Research results just published by digital marketing agency Visibility IQ would appear to confirm what the savvy marketeer already knows: social video is an important driver for engagement and purchase behaviour amongst online consumers. ![youtube](/attachments/small/0/youtube.jpg "align-right") The research, conducted by Entertainment Media Research Ltd, was based upon interviews with more than 2,600 consumers between the ages of 15 and 64. Although the research was conducted within the UK, the results are likely to be mirrored in any markets where broadband provision is good and Internet access widespread. The key findings of the research are as follows: 78% of UK adults …

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Aggressive adware, of the kind that creates shortcuts on your screen or changes your search engine configuration, has arrived on Android devices and then some. According to security vendor Bitdefender, as much as 90% of free Android apps contain adware with up to 75% coming with the 'aggressive' variety. ![dweb-androidadware](/attachments/small/0/dweb-androidadware.jpg "align-right") Although adware on the PC has become something of a non-problem courtesy of better educated users and software solutions both within browser clients and third party solutions combining to make it relatively easy to deal with these days. The kind of pop-up creating adware most often seen on the …

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Writing in the latest edition of Vanity Fair, [Kurt Eichenwald states](http://www.vanityfair.com/business/2013/05/facebook-future-mark-zuckerberg-sheryl-sandberg) that Facebook has "quietly been pioneering a marketing business model unlike any other" and goes on to praise the social networking Goliath for developing new targeting techniques that give "advertisers an unprecedented ability to reach only the potential audiences they want". Eichenwald comes to this conclusion, he says, following months of interviews with Facebook advertising clients, investors and key executives from Facebook itself. The picture painted by Eichenwald in Vanity Fair is of a business which has pretty much revolutionised the marketing and advertising space online, and reinvented itself …

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According to the Sunday Telegraph [newspaper yesterday](http://www.telegraph.co.uk/technology/facebook/9276699/Facebook-IPO-fight-back-begins-share-price-implausible-says-analyst.html ) "Morgan Stanley, Facebook’s lead financial adviser, ended the day with 162m shares, worth $6.16bn. Other banks including JP Morgan and Goldman Sachs also bought shares, ending the day with $3.2bn and $2.4bn holdings respectively" which is kind of worrying when you step back and realise that Wall Street were propping up the share prices on the much hyped first day of trading. Indeed, as a result of that $100 billion Facebook valuation, there is now much talk of another tech bubble and whether or not it's about to burst. ![dweb-facebook](/attachments/small/0/dweb-facebook.jpg "align-right") Writing …

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A number of the nation's biggest media sites were hit with a lawsuit last week, claiming that they are violating federal eavesdropping and hacking laws by using "zombie cookies." [ATTACH=right]16245[/ATTACH]The technology, created by Quantcast, allows sites to use Adobe's Flash player to reproduce tracking files, even after a user has deleted them, according to [URL="http://www.zdnet.com/blog/btl/big-media-sites-sued-over-use-of-zombie-cookies/37301?tag=mantle_skin;content"]ZDNet[/URL]. The class action suit names ABC, ESPN, Hulu, MTV, MySpace and NBC as defendants, as well as Quantcast. The lawsuit calls Internet users "fish in a fishbowl," completely exposed to Web sites' all-encompassing and wholesale collection of data, which could then be bought and sold. …

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Microsoft has revealed a new, more comprehensive street view system, dubbed Street Slide, set to compete with Google's Street View and Bing Maps' Streetside.[ATTACH]16203[/ATTACH]According to [URL="http://research.microsoft.com/en-us/um/people/kopf/street_slide/index.html"]Microsoft[/URL], the Google and Bing systems only allow users to view city streets via an immersive 360-degree panorama or "bubble." And users can travel down the street only by jumping from one bubble to another, creating pixelated images of close-ups and making it impossible to view a whole city block at one time. But Street Slide uses what Microsoft calls "multi-perspective strip panoramas," combining "bubbles" with panoramas. "We demonstrate a seamless transition between bubbles and …

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[ATTACH=left]19550[/ATTACH]Tap Me, Inc. launched the industry’s first [URL="http://tap.me/wp/how-it-works"]in-game advertising platform[/URL] this week. This platform gives designers the ability to place ads that are in context with the game being played, rather than disrupting it. Gamers will no longer have to get rid of banner ads or pop ups in order to continue or start their games. Ads are incorporated on the screen in a non-obtrusive way. This platform enables brands to engage with gamers in a way that enhances the gaming experience while the game is being played. For example, according to Josh Hernandez, the company's CEO, if a gamer …

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Smart phone users, including iPad, iPhone and iPod Touch, will now be able to see more advertising on their phones thanks to a new interactive video ad player that automatically detects the user's device and switches it to HTML5 and the appropriate video required by that device. [ATTACH=right]16572[/ATTACH]The [URL="http://www.jivox.com/"]Jivox Interactive Video Ad player[/URL] automatically detects the device the user is on. This means that video ads can be served across devices with no changes required to ad tags or code on the website to accommodate devices, even those that don’t support Adobe Flash. The ad player's interactive features also support …

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A two-day marathon of almost real-time, personalized ads based on social media requests was so successful that it was causing Internet outages, according to an [URL="http://www.adweek.com/aw/content_display/news/agency/e3i190b1d465625a16da56dd5e7075cb1a3?pn=1"]article [/URL]on the campaign in [I]AdWeek[/I]. The 'Old Spice Guy,' actor Isaiah Mustafa, made more than 200 little videos over the course of two days from a studio in Portland -- in a campaign that has not only revitalized the Old Spice brand but which is likely to change the relationship between social media and advertising ongoing. “It just gives you a glimpse of where the world is going,” [URL="http://techcrunch.com/2010/07/15/google-old-spice/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunch+(TechCrunch)&utm_content=FaceBook"]said [/URL]Patrick Pichette, CFO of Google …

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Maybe Prince was on to something when he recently [URL="http://www.mirror.co.uk/celebs/news/2010/07/05/prince-world-exclusive-interview-peter-willis-goes-inside-the-star-s-secret-world-115875-22382552/"]proclaimed the Internet is dead[/URL]. Steve Rubel, in an [URL="http://adage.com/digital/article?article_id=144867"]Advertising Age article this week[/URL], suggests we prepare for "the end of the web as we know it." "It's hard to believe but soon, if not already the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday," Rubel wrote. It's taken those 20 years for the Internet to mature from a mostly PC-based application to now going mobile, which Rubel says means consumers' use of the web becomes more "mission-oriented."[ATTACH]15820[/ATTACH]Content producers …

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[ATTACH=LEFT]15813[/ATTACH]Twitter has an undeniable presence on the 'net and has grown into one of the most popular forms of social networking. People still hold on to their blogs for dear life, but some users have opted to switch to Twitter exclusively. TwitVid is attempting to uproot the ad-world, similar in the way Twitter has for the networking scene. Their new video advertising service, SocialAds, seeks to serve relevant ads that will help advertisers reach their target audiences, while at the same time, doing away with the the need of traditional, ugly, and seemingly random ads that plague all corners of …

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[ATTACH=RIGHT]15743[/ATTACH]Months after its release, with over 3 million units already sold, Apple's iPad was still eliciting excitement among consumers of all ages during a recent visit to an Apple store in West Nyack, NY. Such a high-level of consumer engagement combined with Apple's notorious reputation for tightly controlled user environments should have publishers and advertisers banging down Steve Jobs' door to get their content in front of all those users' i-balls. Anticipating this, Apple is pitching app sponsorship as an easy way for would-be advertisers to hop aboard the iPad locomotive, a ride complete with unlimited servings of marketing gravy …

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The [URL="http://bits.blogs.nytimes.com/2008/04/10/ad-industry-bans-targeting-people-with-cancer-ads-to-dead-people-allowed/"]New York Times[/URL] is running a really funny story, but with serious implications, at the moment. It concerns how the online advertising targets particular groups of people using site tracking technology. Apparently, if you have AIDS, cancer or suffer from an erectile dysfunction then your movements will not be tracked in order to throw related advertising in your direction wherever you go. However, if you are dead then expect to be inundated with ads. You can also expect to be targeted if you suffer from heart failure, warts and Parkinson’s disease – although not all at the same time …

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Go Google the term "oil spill." I'll wait. First item? "BP [url]www.BP.com/OilSpillNews[/url] Info about the Gulf of Mexico Spill Learn More about How BP is Helping." It's a "sponsored link," meaning that BP paid for it to be there and to come up as the first item when someone searched for the term. It was first spotted by ABC News, which did a [URL="http://abcnews.go.com/Technology/Broadcast/bp-buys-search-engine-phrases-redirecting-users/story?id=10835618"]report [/URL]on it Saturday, including an admission by BP that it had done so. "We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts …

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Who wants some forged educational documents that will help you get a job in some foreign country? The answer, it would seem, is lots and lots of people. At least that would explain why spam advertising fake diplomas has topped the list of junk mail subject matter for China, South Korea and Vietnam according to the latest McAfee [URL="http://www.mcafee.com/us/threat_center/white_paper.html"]Internet Threat Report[/URL] which was published today. The report, covering the threat landscape for the first quarter of 2010, also reveals that while email subjects vary greatly from country to country, diploma spam coming out of China and other Asian countries is …

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The news in the UK that our [URL="http://www.asa.org"]Advertising Standards Authority[/URL] is being [URL="http://www.brandrepublic.com/News/988680/Advertising-industry-recommends-ASA-extends-its-remit-online/"]urged to monitor Internet ads[/URL] as well as those offline will raise two sets of eyebrows. First there will be those people who assumed it did already. There are ads online, how can an advertising standards authority not be looking at them? It's logical enough. The other set of eyebrows to be raised are...well...mine. And what surprises me isn't the idea that the ASA isn't monitoring adverts, it's the idea that any single-country and therefore parochial organisation could even begin to patrol the Internet when by definition it …

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The Oscars 2010 had something new to add to the usual media frenzy, glamorous dresses and A-list celebrities: an iPad advert. Yep, Apple opted to get the mainstream iPad marketing campaign well and truly off the ground by debuting the iPad TV advert during the 82nd Academy Awards. If there were an Oscar for Best Support in an Advert then the 'iPad knees' would surely have won it. Watching this advert you are struck by two things: one is just how great the iPad interface looks and how much you want one (I may have [URL="http://www.daniweb.com/news/story255990.html"]changed my mind[/URL] on this …

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When you are dealing with a populations as large as China's, even when you take into consideration that three quarters of the population doesn't have internet access, you are still talking about a very large number of those who do. So it's no surprise that Google, Microsoft and Yahoo! want a piece of this rather large and likely growing pie. So far at least though, it's not one of the big American search engines making the biggest impact in China. According to [URL="http://www.forbes.com/forbes/2009/1005/technology-baidu-robin-li-man-whos-beating-google.html"]an article in this month's Forbes Magazine[/URL], it's Chinese search engine called [URL="http://www.baidu.com/"]Baidu[/URL] that's a run-away number one. …

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We already know that the [URL="http://www.daniweb.com/news/story254897.html"]US military has embraced the social networking concept[/URL], and that [URL="http://www.daniweb.com/news/story257648.html"]Twitter accounts are becoming valuable commodities[/URL], now it looks like the advertising industry is throwing money at Facebook in terms of spend - and doing so at the expense of Google. New Media Age is running an interesting [URL="http://www.nma.co.uk/news/cover-story-facebook-challenges-google-for-ad-spend/3010037.article?"]cover story[/URL] this week, suggesting that Facebook is challenging Google in terms of direct response advertising spend. This comes as advertising agencies have started to notice a trend with spending power shifting away from channels such as paid search. Certainly there seems to be no shortage of …

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Wow! That's a lot of display-ad sales. Google is expected to generate $1 billion in sales this year from display advertising. Although that's only a meagre 4% or so of the total Google sales expected in 2010, it's still a pretty stellar performance given the overall state of the online advertising market and the difficulties many are facing in selling such advertising space. According to an [URL="http://www.businessweek.com/technology/content/feb2010/tc2010027_356976.htm?"]article[/URL] in Bloomberg Business Week part of the Google success can be laid firmly at the door of acquisitions back in 2005 and 2007. First Google purchased YouTube for $1.65 billion followed by DoubleClick …

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That is the general thrust of an interesting article that appeared in the [URL="http://www.latimes.com/technology/la-fi-wikipedia10mar10,1,2707818.story"]Los Angeles Times[/URL] this week. It starts by describing how the offices of one of the world's most popular websites is a rented space stuffed with furniture bought off of eBay and with a printed paper sign taped to the door which states 'Wikimedia Foundation' the name of the not for profit organisation that actually runs Wikipedia. It goes on to quote the foundation Executive Director, Sue Gardiner, as saying that as far as money is concerned "we are about as unsophisticated as we could possibly be" …

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UK broadcaster Channel 4 has signed a deal with YouTube to bring full TV programmes online, streamed for free. It's the first time that any broadcaster in the world has made such a comprehensive schedule of 'catch-up' programming available for free via YouTube. Of course, when I say free I mean ad-supported but that's only to be expected. With YouTube now serving some one billion video streams a day, it makes commercial sense to increase your advertising reach in this way. Financial terms are not being disclosed, but the partnership runs for an initial term of at least three years …

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You have to give Steve Ballmer and Microsoft credit. After years of sitting on the sidelines playing defense and catch-up, this year they have definitely been on offense. Whether it's the ad wars, releasing Bing, the deal with Yahoo!, the retail strategy or its latest move, a deal with Nokia , the company known for being stodgy and slow seems to have finally awaken from its decade long slumber and is attempting to define the terms of the game. To that end, Ive decided to grade Microsoft on each of these moves. [B]Ad Wars - Grade: D[/B] While the company …

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Mike Maser, Chief Strategy Officer at Digg, has [URL="http://blog.digg.com/?p=928"]confirmed[/URL] that Digg Ads will start rolling out in an early beta format during the next few days. So expect to start seeing sponsored Diggs mixed up with the real stuff, although the adverts will carry a 'sponsored by' title the screenshots suggest that they will not be easily distinguishable from ordinary Diggs if you ask me. Maser is "excited" about the move and says the goal of Digg Ads is to "encourage advertisers to create content as compelling as organic Digg stories, and to give you more control over which ads …

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The independent regulator and competition authority for the UK communications industry, OFCOM, was charged by the government to reveal consumers' experiences of electronic communications services, including broadband provision, and the results do not make for happy reading. The research saw in excess of 60 million separate service performance tests carried out in over 1600 homes between November 2008 and April 2009, comparing the real world performance of the UK’s nine largest ISPs by market share. Perhaps unsurprisingly it found that there were significant differences in the download speeds offered by providers, with speeds depending on the technology used to deliver …

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[I]It's not always easy, And sometimes life can be deceiving, I'll tell you one thing, its always better when we're together ~Jack Johnson, Better Together[/I] News leaked out this morning on the [URL="http://kara.allthingsd.com/20090716/yahoo-search-ad-deal-with-microsoft-down-to-the-short-strokes-but-caution-also-advised/"]All Things Digital Blog[/URL] (and subsequently widely carried by the New York Times, PC Mag Online, Wired and so forth) that Microsoft officials were in Silicon Valley today to meet with Yahoo! and finally hammer out a deal. The two companies have been doing a dance since [URL="http://www.daniweb.com/blogs/entry2469.html"]Spring, 2008[/URL]. The talks began, the talks ended and rumors flew, but the two organizations remained separate. In the interim, Microsoft …

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In what must go down as one the biggest tech u-turns of the century so far, the ISP that was quite happy to undertake Internet snooping trials without informing those customers being spied upon has changed its mind about Phorm WebWise. BT, the biggest Internet Service Provider in the UK, has dramatically dropped plans to roll out the Phorm deep packet inspecting WebWise behavioural advertising Internet usage system completely. This after it defended its position with regards to [URL="http://www.itwire.com/content/view/20889/53/"]those secret trials[/URL], and proposed usage of Phorm to spy upon its members, through a furious media backlash, a [URL="http://www.itwire.com/content/view/20475/53/"]police investigation[/URL] which …

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The End.