[branding] Forum Topics

Research results just published by digital marketing agency Visibility IQ would appear to confirm what the savvy marketeer already knows: social video is an important driver for engagement and purchase behaviour amongst online consumers.  The research, conducted by Entertainment Media Research Ltd, was based upon interviews with more …

[URL="http://www.web-strategist.com/blog/2010/07/27/altimeter-report-the-8-success-criteria-for-facebook-page-marketing/"]Altimeter Group's recently released report[/URL] establishes eight criteria for measuring success with Facebook page marketing and used the criteria to measure thirty brands, finding that the majority aren't making the most of their Facebook pages.[ATTACH]16178[/ATTACH]Pamper's, Macy's, Kohl's and AXE, on the other hand, were brands successfully using Facebook marketing to …

DaniWeb recently attended the ANA Digital and Social Media Conference in New York City which brought into focus just how much social media has become a powerful marketing technique. With speakers from companies including RadioShack, Coca-Cola and FedEx, a powerful message was broadcast: social media used to be a thermometer, …

It's almost reassuring to see a large company make basic mistakes like this - UK toy store [URL="http://www.telegraph.co.uk/technology/news/6500683/Hamleys-fails-to-renew-web-address.html"]Hamley's[/URL] (one of our best-known retailers, a tourist destination in its own right so I'm told although personally I find it looks a little dated) forgot to renew its domain for a few …

Ah, Microsoft, that crazy company from Redmond, WA is at again. This time they want to rename the Netbook unilaterally to the...drum roll please..."low cost small notebook PC." As first reported in the [URL="http://www.digitimes.com/news/a20090602PD221.html"]Digitimes[/URL] last week, Microsoft decided on their own that the name was not appropriate and they were …

[I]Nothing's wrong as far as I can see We make it harder than it has to be and I can't tell you why ~Eagles, I Can’t Tell You Why. [/I] Apple and Adobe have both gotten some press lately for going to the trademark police after a couple of small …

At simultaneous launch events held in both London and New York today, [URL="http://www.bebo.com"]Bebo[/URL] announced its Open Media vision for social media and entertainment to provide media companies totally free access to its community of some 40 million users. In return, those 40 million members of the social networking community who, …

[FONT=&quot]Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the [URL="http://www.london2012.com/index.html"]London 2012 Olympics branding[/URL] sucks. In fact, it …

J.K.Rowling has now officially announced that the latest, and last, in the Harry Potter series of books will be called ‘Harry Potter and the Deathly Hallows’ putting an end to the frenzy of speculation on the subject over the last few months. While it has been genuine fans interested in …