When participants of a recent study were asked to share sensitive information on two different online surveys -- one designed to look unprofessional and the other backed by a major university -- the participants were more likely to share private information on the unprofessional-looking site.[ATTACH]16892[/ATTACH]Researchers from Carnegie Mellon released yesterday some of their [URL="http://www.eurekalert.org/pub_releases/2010-08/uocp-wdc082410.php"]findings[/URL], which will be published in the Journal of Consumer Research. The study found that "many consumers need help recognizing when their privacy is compromised," according to the release. "How can we make sense of the contradictory attitudes that individuals display toward privacy—from the seemingly reckless willingness …

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Today's stock dive - over 700 points - is being linked directly to this month's retail sales number, which fell 1.2% for September. That's twice as much as analysts had expected. Retail sales are of particular interest to the technology sector, which counts heavily on consumer spending to buy its gadgets and gizmos. That's especially true in the last quarter of the year, when the holiday shoppers come out, waving credit cards and checkbooks at retailers like there was no tomorrow. Just maybe not this year. According to a brand new Harris Interactive study, 45% of US adults plan to …

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Anybody reading this blog knows that the media has been adamant about the U.S. economy tanking into recession, with reporters putting their notebooks and tape recorders down and waving pom-pom's in support of economic strife for millions of Americans. Why? Once again, who knows? Probably because it's a compelling story line and probably because the media would love to hang a recession around President Bush's neck before he leaves office. Fortunately for the rest of us, they may never get the chance. On top of some encouraging quarterly performance numbers from the likes of IBM, Wal-Mart and Cisco, now the …

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Even as U.S. Treasury Secretary Henry Paulson reassured us on Friday that the economy "would not go into recession" in 2008", some people, especially consumers, aren't buying it. This is exactly what I'm talking about when I vent over the power of perception and the media's glee in talking down the economy by highlighting the negative and shielding the positive. People are scared and I know why. No, it's not because they know someone who's going to lose their house to foreclosure - foreclosures represent less than half of one-percent of U.S. homeowners. And now banks, realizing they could be …

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Corporate marketers are paid to think five years ahead of the curve. Like hockey great Wayne Gretzky, who once said that he didn't skate to to where the puck is, but "where it would be", today's marketers have to know where the consumer marketplace is going, not where it is right now. Forrester Research is trying to help. I've talked with and interviewed Forrester analysist many times over the years. I believe that, of all the technology market resarch and industry analysis firms, Forrester is at the top of the list. So when the company delivers a major report on …

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Hardware development is starting to throw up new technologies to us as the arrival of Windows Vista draws closer. The next ‘shake-up’ is in the area of integrated graphics. High definition media content is the spur, and current solutions simply don’t handle it. Only a small number of high end, expensive display cards claim to be capable of the technology. Nvidia has been developing an integrated chipset which has high definition clearly in its sights. The C51PV chipset was first demonstrated earlier this year, and will provide a graphics core similar to the 6200TC display cards. The difference is that …

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The End.