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2018 has been the year of data. Companies who have moved from a static marketing approach to a more detailed, data-driven one, have experienced massive growth in the past 7 months. After what happened with the Cambridge Analytica scandal last year, greatly covered in the recent Netflix movie "[The Great Hack](", there have been some changes in regards to how big data is acquired in today's business world. Let's analyse the matter in more detail. ## What's Big Data And How Is It Collected? ## Big data is the term which is related to numerical values associated with a specific …

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