[doubleclick] Forum Topics

Google is doubling down on cookies. I like cookies as much as the next guy; I've got a box of linzer tarts next to me as I write this. But when a company as powerful as Google starts force feeding you with tracking agents, some might see that as unpalatable. …

According to a [url=http://www.reuters.com/article/technologyNews/idUSN1325839520080313]story on Reuters[/url], it appears that Google is planning on using their newfound acquisition of the DoubleClick ad server to launch a new (and free) Ad Manager service ... essentially providing a free ad server to publishers (mind you a service that mid to large size online …

The [URL="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/11/BU10VHR0N.DTL&type=business"]San Francisco Chronicle reports[/URL] that Google has finally got the go ahead from European regulators to close the acquisition of DoubleClick for $3.1 billion. The deal has immediately been closed, therefore, as the decision by the European Commission removes the last hurdle standing in Google's way.

Yesterday I wrote that Google was ranked dead last in a national survey of Internet search engine companies when it comes to consumer privacy rights. I also notes how Congress was taking a closer look at Google's privacy practices, particularly in light of its proposed merger with Doubleclick. Now it …

A recent study on the privacy rankings of big internet search engine providers reveals that Google might have some ‘splainin to do, especially if Congress gets its way. In the process, its proposed merger/buyout with Doubleclick might be in trouble. First, Google’s privacy problems, as defined by some privacy experts. …

Yahoo! has complained to the [URL="http://ec.europa.eu/comm/competition/mergers/cases/index/m94.html#m_4731"]European Commission[/URL] that Google's $3.1 billion acquisition of Doubleclick, the online advertising business, could reduce competition and ultimately push up pricing for European customers. The fear, naturally enough considering that Google has always been in the advertising business just as much as it has the …

It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some …