There is no doubt that SEO is an important part of the online marketing machine. Lest we forget, SEO stands for Search Engine Optimization and only a fool would imagine that they could do business online without being indexed by the Gods of Search (Google, Bing, Yahoo!) However, there is more to marketing your business than making it search engine friendly; and blowing your entire marketing budget on SEO could prove a costly mistake. Traditionally, marketing your business (any business) has involved understanding who your customers are and how they think and feel. This is no different in the Internet …

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There can be no denying the impact that social media has had on business, you only have to look at the reach it has: well over a billion people between Facebook, Twitter and LinkedIn subscribers. What's more, there is no sign of the social media bubble bursting just yet. ![socmedtutorial](/attachments/small/0/socmedtutorial.jpg "align-right") However, social media is actually much more than just a numbers game and in order for any marketing campaign to succeed then businesses simply have to understand how to embrace it properly. Indeed, the potential for extending the reach of your business and your brand has never been bigger. …

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The End.