Do you really believe in the power of twitter influencers?

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There are many social media monitoring tools that discover the brand influencers on the blogosphere. Many brands use this to identify these influencers and invite them to either review thier product, their services, or invite them to an event so they can review it. Thus, I found this very interesting blog post by Steve Rubel about the New Influencers. Its a good read. [url]http://www.steverubel.com/white-paper-engaging-the-new-influencers[/url]

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Many social media monitoring tools measure and find influencers. So if you had experience with such service, what do you think? Do you think it has helped your business finding and outreaching these influencer bloggers? What do you think?

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The End.