45 News Story Topics
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SEO is a term that is much in use in the recent times and has attained huge popularity amongst the companies eager to create their websites an also amongst the website designers who are being hired for the job. If this term is to explain then you need to understand … |
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Google's seemingly always changing indexing algorithm continues to hit site rankings as the search giant continues to drive a new generation of SEO relying upon original and relevant content generation and sharing above all else. Now a panel of SEO experts in the UK has warned that companies need to …
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Last week a group of six 'm-commerce' experts took part in a round robin discussion in Manchester, England to determine the best ways forward for developers interested in creating a serious mobile web presence yet wanting to make money through the medium of mobile advertising at the same time. Anyone …
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One of the great things about social media is the way that it utilises the wisdom of crowds. This concept is perhaps best known through Wikipedia, where user editing can often create some wildly inaccurate entries in the short term but over time these get corrected by the larger volume … 
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Research results just published by digital marketing agency Visibility IQ would appear to confirm what the savvy marketeer already knows: social video is an important driver for engagement and purchase behaviour amongst online consumers.  The research, conducted by Entertainment Media Research Ltd, was based upon interviews with more …
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I was debating with my friend [URL="http://twitter.com/DavidAKnopf"]David A. Knopf[/URL] on Twitter recently about the iPad's target market. He was sure that iPhone and Mac owners like himself were the key targets, while I argued that it was precisely the opposite, people who didn't own these devices already. We went back …
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If you have never stopped to think about language in terms of Search Engine Optimisation (SEO) then the results of a survey by digital marketing agency Greenlight might make you do just that. According to the global Search and Social Survey, some 76% of people do their online searching in …
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Black Friday has historically been a very American phenomenon, marking the start of the seasonal Xmas shopping rush and happening the Friday after Thanksgiving. In the past it has led to scenes of semi-rioting and chaos in some stores as the Walmartarati fight over bargain electrical goods. The UK got … |
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Discount coupons are OK, but consumers consider drive-by location marketing an invasion of privacy. That's the warning message that research across four countries (US, UK, Mexico and India) by ISACA would appear to be flagging loud and clear to retailers wanting to maximise the marketing potential of customers with smartphones. … |
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Gartner defines the '[Nexus of Forces](http://www.gartner.com/it-glossary/nexus-of-forces)' as being "the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios". The global IT analyst outfit has also just released details of research which suggests that the perceived level of maturity when it comes to the …
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Writing in the latest edition of Vanity Fair, [Kurt Eichenwald states](http://www.vanityfair.com/business/2013/05/facebook-future-mark-zuckerberg-sheryl-sandberg) that Facebook has "quietly been pioneering a marketing business model unlike any other" and goes on to praise the social networking Goliath for developing new targeting techniques that give "advertisers an unprecedented ability to reach only the potential audiences …
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Research from ecommerce solutions provider SellerDeck (which used to be known as Actinic Desktop) has revealed the top ten ecommerce turn-offs that online retailers need to avoid at all costs if they are to turn clicks into sales.  At the very top of the avoid list comes insecurity. …
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DaniWeb recently attended the ANA Digital and Social Media Conference in New York City which brought into focus just how much social media has become a powerful marketing technique. With speakers from companies including RadioShack, Coca-Cola and FedEx, a powerful message was broadcast: social media used to be a thermometer, …
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[ATTACH=RIGHT]16639[/ATTACH]Connect with old classmates, chat with friends...now book flights on Facebook. Delta Airlines added an application to its [URL="http://www.facebook.com/#!/delta?v=wall"]Facebook page[/URL] today that allows customers to search for flights, book them and share them with friends without navigating away from the Facebook page. For the first time, it seems an airline …
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The results from what is claimed to be the most comprehensive global online job trends survey, the 'Fast 50' Q2 2012 report took data from 190,000 online job postings as an indicator of the global online employment economy. Some of the findings are surprising to say the least, such as …
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How do consumers engage with marketers today and what does the future hold? Those were the questions posed by the Greenlight [Search and Social Survey](http://gossip.greenlightdigital.com/magazine/the-search-and-social-media-survey-edition-2012/ ). The answers might come as something of a surprise to those who had all but written off Google+ or think that Facebook couldn't be …
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[ATTACH=RIGHT]22416[/ATTACH]A group of social media experts meeting at Microsoft's London offices has warned that social media is more than just a numbers game and for marketing campaigns to succeed, business must understand how a blend of creativity and science drives it. The round robin event featuring social media experts from … 
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[ATTACH=RIGHT]16185[/ATTACH][URL="http://www.amazon.com"]Amazon.com[/URL] has launched a Connect to Facebook feature that will allow users to receive product recommendations based on data from their Facebook profile as well gift suggestions for friends on Facebook based on their data. The feature, which is currently in beta testing, will also allow users to find friends' … 
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[URL="http://www.google.com"]Google[/URL] has upgraded its mobile version of [URL="http://www.youtube.com"]YouTube[/URL] so that it shares more in common with the desktop version on HTML5 enabled phones. This anticipates the idea that more people will watch videos on the move than on the desktop, so you'll get a better browsing experience, the ability to … |
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Hi folks, I'm a noob here so be gentle! :icon_cheesygrin: I'm going to get you involved in a few of my pet hobbies, including tracking the social media market. I will update this thread when I find new data, but wanted you to contribute as well, so if you have … 
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We've all seen them -- a user survey, often performed by Respected Independent Firm, but promoted by Vendor Y -- which just happens to come up with the result that users want the products, or the features, that vendor Y provides. Amazing how that works. Here's the six telltale signs …
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Say what you will about Apple, love 'em or hate 'em, you have to admit they have a special magic when it comes to creating gadgets that consumers clamor for. They have a unique mix of design, build-up and marketing that when combined drive popularity and sales in huge numbers. …
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Ryanair has lost almost 60% of its visibility online since September 2009, according to search marketing agency Greenlight which has just published its research. The report, [URL="http://www.greenlightsearch.com/sectorreports/flights.html"]Flights Sector Report – Issue 4[/URL], analysed key search terms used by UK consumers looking on the Internet for a flight and profiles search … |
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Given all the media excitement that [URL="http://www.daniweb.com/news/story229555.html"]Apple[/URL] can generate with the mere mention of a new 'i' product such as the new iPad, you might think that the iPod would kick television ass in terms of SEO. But hold your horses, according to UK [URL="http://www.daniweb.com/news/story254786.html"]search marketing[/URL] agency Greenlight, it's the … |
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Mike Maser, Chief Strategy Officer at Digg, has [URL="http://blog.digg.com/?p=928"]confirmed[/URL] that Digg Ads will start rolling out in an early beta format during the next few days. So expect to start seeing sponsored Diggs mixed up with the real stuff, although the adverts will carry a 'sponsored by' title the screenshots …
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[URL="http://www.comscore.com"]comScore[/URL] has just published data from the Video Metrix service which shows that the number of online videos being viewed here in the UK is up 47 percent on a year ago and fast approaching 5 billion in April 2009 when the measuring period ended. Google did best out of … |
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You might wonder why a 10 year old web building business managed to become the number one trending topic on Twitter this last week, with the moonfruit hashtag being tweeted in excess of 10,000 times an hour at one point. The answer is not as straightforward as some would have …
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The [URL="http://www.twitter.com"]Twitter[/URL] controversy rages on, by the looks of things. In the UK the latest influencer to condemn the micro blogging service is one Matthew Gwyther, who edits Management Today, one of our major management sites. He's written about how useless the service is because, among other things, you can't …
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There are ways of marketing yourself using social media and there are ways of not doing so. One of the ways of not doing so is by making a complete fool of yourself and then allowing the fact to get out. Take the marketing company in [URL="http://news.bbc.co.uk/1/hi/england/essex/7914415.stm"]this story[/URL]. That's Ivell …
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[URL="http://www.webinknow"]David Meerman Scott[/URL] (who is also a fellow contributing editor at [URL="http://www.econtentmag.com"]EContent Magazine[/URL]) is an expert in social networking and using the internet as a marketing tool and speaks frequently on the subject. His best selling book, [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing and PR[/URL] was published in 2007 and was … |
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