[nielsen] Forum Topics

I just read on Nielsen's blog about how advertisers tactics on their coupon program have paid off. [url]http://blog.nielsen.com/nielsenwire/consumer/coupon-enthusiasts-drive-up-redemption-rates/[/url] The blog also went on about how these coupon customers spent more. Thus, in this economic times, advertisers have tapped to those customers and actually have seen a boost in their sales. …

I read on a Nielsen blog about how certain brands may have name recognition but are not megabrands while others are. [url]http://en-us.nielsen.com/main/insights/consumer_insight/september_2009/does_a_megabrand_equal[/url] So I wonder how can we marketers make our brands into a megabrand?