Many online ads nowadays have a social media component to them. It can either be the voting of hands up or hands down on Facebook ads. Or it can be tweeting about a rich media ad. So how do you take this into consideration when you are strategizing for your online ad?

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One of the big rules of online advertising as I understand it is that you count success to a great extent based on how many people click through to your site. It's really the basis of how people get paid by Google for [URL="https://adwords.google.com/select/AdSenseLoginToAdWords"]Google AdSense[/URL]. If you get click-throughs you get paid and advertisers pay Google based on this number, but a [URL="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090612/FREE/906129979/1001"]new study[/URL] has found that there is value in people simply seeing the ads, so long as the person is fully engaged with the content and there is some contextual relationship between the content and the ads. [B]Hasn't …

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The big news on Wall Street today is the Federal Reserve’s decision to keep the Fed Funds rate at 2% - a move designed to keep rising inflation at bay. When the Fed cuts rates, the idea is that nation’s money supply will be loosened up, and money becomes easier to get from banks, lenders, and other creditors. But easier access to money can also increase the cost of goods and services, thus creating the opportunity for inflation to cut into the nation’s economic gains and cut into key benchmarks like personal income and corporate profits. We’ll see how well …

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The other day in a short period of time, I came across two seemingly contradictory pieces of information about Google's ability to adapt to the mobile ad space. On one hand, CRM Daily published an article called [URL="http://tinyurl.com/5xn4tj"]Are Cell Phones a Threat to Google[/URL], and then almost immediately afterward, I got an email alert from IDC called 'Google's New Mobile Search Ads Offer Image, Scale and Uniformity.' As a journalist, nothing pleases me more than when I find two sources of information that completely contradict each other because it gives me the opportunity to compare and contrast them and then …

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Lots to talk about today. You've probably already have read about Microsoft's $45 billion buyout of Yahoo. Obviously, Microsoft is giving up on its MSN web portal and throwing it's weight and capital behind Yahoo. For Yahoo, which has seen its stock slide precipitously in the last year, the deep pockets of Microsoft are a welcome balm or a company which took on Google in the mega-billion search engine wars and basically got its head handed to it. The upside is huge. Google, the leader in the market for Internet search services and advertising, estimates that the market for Web …

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The End.