Advert blocking software is thought to be used by something in the region of just five per cent of online users, or 150 million people of you prefer. It is, however, on the up; research conducted by Adobe and anti-adblocking campaigners PageFair suggests that ad blocking use rose by 70 per cent last year. Of the various options out there, Adblock Plus is one of the best known and most used. Which is why the company behind it, Eyeo GmbH, recently found itself on the sharp end of a court case in Germany seeking an injunction to prevent it from …

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In a story this week by [URL="http://www.spiegel.de/international/germany/0,1518,655422,00.html"]German news magazine Der Spiegel[/URL], I was surprised to learn that German book publishers are actively avoiding the eBook market, fearing it will eat into their print publishing business, instead of seeing it as an obvious new market for consumers to read their books. [B]eBook Market Slow to Grow in Germany[/B] For now, the eBook market in Germany is lagging far behind the US and other countries where eBook readers are being sold. In fact, according to numbers cited in the article, 10,000 readers have been sold in Germany. Recent projections have the Kindle …

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In a wide-ranging [URL="http://www.spiegel.de/international/business/0,1518,644229,00.html"]interview with the German Magazine Der Spiegel [/URL]recently, the Head of Google Europe, Philipp Schindler, defended his company against the latest round of attacks from publishers who claim that Google is siphoning profits without creating content. Truth be told, this argument is getting old and it suggests that the publishers themselves have abdicated any responsibility for their own lack of vision. The fact is that the newspaper industry has had years and years to deal with the internet and they never made any real attempt to rest control from Google, Craigslist or any of the other successful …

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One of the big rules of online advertising as I understand it is that you count success to a great extent based on how many people click through to your site. It's really the basis of how people get paid by Google for [URL="https://adwords.google.com/select/AdSenseLoginToAdWords"]Google AdSense[/URL]. If you get click-throughs you get paid and advertisers pay Google based on this number, but a [URL="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090612/FREE/906129979/1001"]new study[/URL] has found that there is value in people simply seeing the ads, so long as the person is fully engaged with the content and there is some contextual relationship between the content and the ads. [B]Hasn't …

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[B]An innovative experiment in publishing by a doctor in Mumbai has sparked off a wide range of academic publications, giving authors hundreds of new readers and a genuine chance to create relevant new knowledge. [/B] Mumbai-based Medknow is an open publishing firm that creates academic (mostly medical) journals, puts them online, and makes them accessible to all. While sharing all this useful information without a fee, it makes a tidy profit for itself and also builds readership and credibility for both the journals and the authors. Started by Dev Kumar Sahoo, a doctor, Medknow Publications Pvt Ltd promises to "provide …

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I am a writer by profession. Over the last two decades, I have been fortunate enough to have seen more than twenty of my books make it into print. Some have even sold enough copies for me to earn royalties over and above my advance. With publishing house marketing budgets ever increasingly being squeezed, and us little authors in niche markets such as IT being most squished as a result, it can be difficult to sell enough copies to earn a living. Which is why, outside of the big name bestselling authors, the rest of us do other things to …

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The End.