News Story Major U.S. media sites hit with lawsuit
A number of the nation's biggest media sites were hit with a lawsuit last week, claiming that they are violating federal eavesdropping and hacking laws by using "zombie cookies." [ATTACH=right]16245[/ATTACH]The technology, created by Quantcast, allows sites to use Adobe's Flash player to reproduce tracking files, even after a user has deleted them, according to [URL="http://www.zdnet.com/blog/btl/big-media-sites-sued-over-use-of-zombie-cookies/37301?tag=mantle_skin;content"]ZDNet[/URL]. The class action suit names ABC, ESPN, Hulu, MTV, MySpace and NBC as defendants, as well as Quantcast. The lawsuit calls Internet users "fish in a fishbowl," completely exposed to Web sites' all-encompassing and wholesale collection of data, which could then be bought and sold. …
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Understanding visitors go beyond the click. Thus, I have seen a few toold out there that discuss on behavioral targeting and psychographics. I have used QuantCast to gain an understanding of the visitors' behavioral profile. But what else is out there? Do you know of any other tool other ther?
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