One of my favorite things about Twitter is how people can use it to live-blog conferences they're attending. Case in point: today, I've been watching [URL="http://twitter.com/thornley"]Joseph Thornley[/URL], provide live commentary from the Canadian Institute Conference on Social Media. I've been learning about how the City of Calgary manages social media tools for [URL="http://www.youtube.com/watch?v=yQrh2M0vLG4"]employee recruitment[/URL] and retention. That's right, retention. Some nuggets from the conference: "Social media must be part of a [URL="http://twitter.com/thornley/statuses/933211780"]larger strategy[/URL] to get the most value from it. It should not stand isolated on its own." "If you have employees who waste time on Facebook, it's a [URL="http://twitter.com/thornley/statuses/933222208"]management …

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Many social media monitoring tools measure and find influencers. So if you had experience with such service, what do you think? Do you think it has helped your business finding and outreaching these influencer bloggers? What do you think?

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The End.