One of my favorite things about Twitter is how people can use it to live-blog conferences they're attending. Case in point: today, I've been watching [URL="http://twitter.com/thornley"]Joseph Thornley[/URL], provide live commentary from the Canadian Institute Conference on Social Media. I've been learning about how the City of Calgary manages social media tools for [URL="http://www.youtube.com/watch?v=yQrh2M0vLG4"]employee recruitment[/URL] and retention. That's right, retention. Some nuggets from the conference: "Social media must be part of a [URL="http://twitter.com/thornley/statuses/933211780"]larger strategy[/URL] to get the most value from it. It should not stand isolated on its own." "If you have employees who waste time on Facebook, it's a [URL="http://twitter.com/thornley/statuses/933222208"]management …

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The End.