I am inviting your suggestions for the sucess of a gift site focussed on NRIs as an target audience who wish to send a gift from $25 to $1000 to their friends and relatives in India.

Social media marketing should give you good results.
Try sites like stumbleUpon, digg and other social bookmarking sites.

Advertising on free classifieds may also work for you.

Use all the usual SEO link building techniques and avenues including gift and shopping directories.

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