Steps to consider before creating a logo?

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When we needed a logo we CREATED DOZENS, maybe a few hundred. Then we picked through the better ones. Your question seems to think you don't want to try the age old method of sketching up a few for consideration.

I was pretty sure I replied to this the other day but I guess I got distracted mid-reply and never submitted it.

I think there's a lot to consider before opening up Adobe Illustrator and starting your first drafts. Color theory is important. Thinking about your target audience is important.

There is much to consider before creating a successful logo, but these three are crucial.

  1. Defining your brand identity and values
  2. Researching your target audience and competition
  3. Ensuring your logo is unique and memorable
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