Is it necessary to add the plural form of keywords into an AdWords campaign? In other words, would I need to have keywords: widget, widgets, blue widget, blue widgets, red widget, red widgets, etc?
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Jump to PostHi there! New to the board!
I spent a fair bit of time doing SEO and PPC campaigns, and only on occasion have I felt the need to add pluralized forms withing my keyword baskets.
That is interesting that they've included pluralizations withing the Adwords optimization thingie the …
Jump to PostThey added quite a few hundred keywords, and I gave them no minimum saying "I want at least X keywords", so I can't see it being that they just wanted to pad the list. There must be some rationale behind it we're just clueless about.
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