CPM means cost per impressions. It is one way of visiblity through which one can generate huge traffics.
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Jump to PostCPM is cost per mille, or one thousand impressions. It's often the unit of measurement used when buying or selling banner advertising. As canadafred mentions, while ads might be purchased on a CPM-basis, often the percentage of people who click the ad (know as click-thru rate, or CTR), is used …
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