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Jump to PostWhat about it?
Jump to PostPPC is generally referring to keyword search advertising but is also used for some banner advertising - especially though the search engines
Jump to PostIn simple word
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
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