- Set up the right campaign goals
While creating PPC campaigns to increase brand awareness you might want to go for one of the following goals- number of impressions, click-through rate (CTR), cost-per-click (CPC), or post engagement that will get your brand in front of the new audience.
- Find your target audience
Targeting your buyer persona on proper channels allows you to reach the relevant audience for your brand. You can select your target audience on Google Ads by refining your search based on the in-market audience, demographics, market research, site targeting, and remarketing.
Let’s have a quick look at these PPC targeting strategies.
- Focus on the relevant keywords
Ads containing keywords matching a user’s search query are more likely to get you an enhanced quality score in the search engine pages. Make sure that the ad title includes your primary keyword to enhance its visibility. Also, don’t forget to include negative keywords in your ad campaigns to reduce irrelevant clicks.
- Track your campaigns’ success
Analytics is crucial for every ad campaign whether it’s organic or paid search to review its performance and make decisions accordingly to improve the campaign efficiency. It’s imperative to keep a track of all the metrics to monitor impressions, Click-Through-Rate (CTR), Conversions, and ROAS for every campaign that is created to build and boost recognition.