What should be digital marketing stratagy for an eBay Store?

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I'll share how a major hardware maker used Ebay as an example. The company would have product that didn't quite fit their normal sales chain such as last year's model, products that didn't move well or discontinued items. So these products were put on their Ebay site. For the digital marketing they put a few pages on the company web site. That was all they did and it was enough.

It depends on what is being sold. For anything fashion related, trendy, or any products that are photogenic or visual, I would highly recommend Instagram.

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