How many users return to your site?

[FarrisFahad]

I have been working on my site for a long time now and I noticed something different. Back in 2019 when I started a campaign on Google Ads to promote my site the traffic kept going up day after day. Although it was a small increment it was going up nonetheless. Today, may website users are not coming back. I am losing traffic instead. The website is much better than before and I don't know what is wrong. are platforms like Tik-Tok stealing all the traffic?

Have you noticed stuff like this now or in the past?

And what is the normal retention rate for a memes website?

Thank you,
Farris

[Dani]

It really depends on the specific niche of the website. However, from my perspective (and this is only my perspective), most people get their fill of memes nowadays across Tik-Tok, Facebook, Twitter, Reddit, etc.

People have already incorporated these sites into their daily browsing habits. For me, I would probably not go to a separate website just looking for memes, but maybe that’s just me.

Don’t have a mailing list? If not, perhaps create a sign up form on your site. Mailing lists are a great way to keep past users engaged and coming back.

[Raajokiaa_Rtiu]

Bummer about the traffic drop. It happens, and yeah, TikTok's popularity might play a role. For memes, retention rates vary but aim for 20-40%. Check your analytics for insights.

[atrudeau]

Have you checked latest March core updated? G will have now a strong anti spam policy.