[viral-marketing] Forum Topics

Is the press release dead? Earlier this month, Esther Schindler [URL="http://tinyurl.com/6e5rmu"]wrote in her You’re the Boss blog [/URL]that “PR is broken. Social media might, [I]might[/I] glue some of the parts back on.” To test this supposition, I spoke to David Meerman Scott, who is the author of the bestselling book …

It's been about a week now since the now infamous Motrin ad hit the air waves. It caused a social media firestorm the likes of which the internet might never have seen and that's saying something. If for some reason, you haven't heard, you can go to [URL="http://parenting.amuchbetterway.com/the-motrin-mom-videos/"]parenting.amuchbetterway.com[/URL] and see …

Yesterday [URL="http://www.youtube.com/watch?v=2zFiu3aqfmg"]a (slightly) risqué ad[/URL] for JC Penney made the rounds on the internet. It depicted two teens getting ready for a date by timing how fast they could get dressed. At the end of the ad, the boy comes over to the girl’s house and they let the stern …