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Is the press release dead? Earlier this month, Esther Schindler [URL="http://tinyurl.com/6e5rmu"]wrote in her You’re the Boss blog [/URL]that “PR is broken. Social media might, [I]might[/I] glue some of the parts back on.” To test this supposition, I spoke to David Meerman Scott, who is the author of the bestselling book [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing & PR [/URL](and also a fellow Contributing Editor at [URL="http://www.econtentmag.com"]EContent Magazine[/URL]). Scott, who speaks frequently on the subject, thinks Web 2.0 has changed the way everyone should think of marketing and that marketers who fail to grasp that are doomed to be left in the …

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It's been about a week now since the now infamous Motrin ad hit the air waves. It caused a social media firestorm the likes of which the internet might never have seen and that's saying something. If for some reason, you haven't heard, you can go to [URL="http://parenting.amuchbetterway.com/the-motrin-mom-videos/"]parenting.amuchbetterway.com[/URL] and see the ad for yourself along with a couple of comebacks. In fact, there have been many comebacks to this ad. My friend, copywriter extraordinaire [URL="http://writingroads.com/blog/if-i-had-written-the-motrin-ad/520"]Julie Roads[/URL], wrote her own ad, then recorded a podcast. Of course the ad was condescending to parents (not just Moms) and it was stupid, but …

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Yesterday [URL="http://www.youtube.com/watch?v=2zFiu3aqfmg"]a (slightly) risqué ad[/URL] for JC Penney made the rounds on the internet. It depicted two teens getting ready for a date by timing how fast they could get dressed. At the end of the ad, the boy comes over to the girl’s house and they let the stern looking Mom know they are going to “hang out” in the basement. By late morning, JC Penney officials had foolishly tried to distance themselves from the ad, claiming they never authorized it, all because supposedly it meant they condoned teenage sex. What JC Penney failed to understand is that this …

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The End.