What is the difference between the searches on Google and adwords?The searches are totally different.Adwords global searches are different from Google keyword search.
petrarobert002
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Jump to Postthe number that shows up on google when u search something is called serp. the number in adwords tool are called searches.
so, serp is the number of results for the given keyword, and adwords searches are the number of how many times that keyword was searched on google.
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