Which Tools do you use for Psychographics Profiles on your visitors? Digital Media Digital Marketing by InsightsDigital Understanding visitors go beyond the click. Thus, I have seen a few toold out there that discuss on behavioral targeting and psychographics. I have used QuantCast to gain an understanding of the visitors' behavioral profile. But what else is out there? Do you know of any other tool other ther? Analyzing Twitter Sentiment Digital Media Digital Marketing by InsightsDigital … what would be the business implication for knowing sentiment and psychographics on individual users rather than an aggregate of all the… Re: Analyzing Twitter Sentiment Digital Media Digital Marketing by InsightsDigital These Twitter related applications are popping up daily but if I will bring these up to my clients, the main question will be: "Can this help my business?" What would you say? Re: Analyzing Twitter Sentiment Digital Media Digital Marketing by MktgRob [QUOTE=InsightsDigital;963252]These Twitter related applications are popping up daily but if I will bring these up to my clients, the main question will be: "Can this help my business?" What would you say?[/QUOTE] It really depends on the product/service being offered and the demographic being targeted. For example, a travel agent … Re: Analyzing Twitter Sentiment Digital Media Digital Marketing by InsightsDigital True. I develop personas and I have reviewed many psychographic reports created by major research firms and you are right, Marketing Rob. The profiles may include much more information than needed and it could dilute the marketing message to these segments.