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 | I'm reading USA Today and this guy Mark Hughes has come out with a new book about how to promote your company and generate buzz? According to the article: "Half.com was sold in 2000 to eBay in a deal valued at more than $300 million." Here's my question ..... Would …  |
| | Found this in Monday's issue of USA Today: In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny Halfway, Ore., to temporarily change its name to Half.com for a fee. He put advertisements on the backs of fortune cookies and in New York City urinals. "Don't piss … |
| | [url]http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm[/url] Want to know how effective your marketing is? Mark Hughes suggests that you ask your customers two questions. How did you hear about us? Would you go out of your way to recommend our product to a friend? If they would go out of their way to talk about … |