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I wrote a [URL="http://www.daniweb.com/blogs/entry3687.html"]post[/URL] the other day criticizing the RIAA for failing to understand 21st marketing techniques. The night I wrote the RIAA post, I listened to an interview on [URL="http://www.npr.org/templates/story/story.php?storyId=98591002"]Fresh Air [/URL]with author and Stanford Law professor Lawrence Lessig, who recently published a book called [URL="http://remix.lessig.org/"]Remix[/URL], and he articulated … |
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The time has come to drag the Recording Industry Association of America (RIAA) kicking and screaming into the 21st century because it clearly has a lot to learn about marketing on the internet. The RIAA had a [URL="http://www.informationweek.com/news/personal_tech/music/showArticle.jhtml?articleID=212501507&subSection=Management"]good news/bad news announcement[/URL] on Friday. The good news was that it would … |