Advert blocking software is thought to be used by something in the region of just five per cent of online users, or 150 million people of you prefer. It is, however, on the up; research conducted by Adobe and anti-adblocking campaigners PageFair suggests that ad blocking use rose by 70 per cent last year. Of the various options out there, Adblock Plus is one of the best known and most used. Which is why the company behind it, Eyeo GmbH, recently found itself on the sharp end of a court case in Germany seeking an injunction to prevent it from …

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Get free business advertising and free classifieds on the Free Business Advertising Forum. Post your free adverts here.

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[URL="http://www.comscore.com"]comScore[/URL] has just published data from the Video Metrix service which shows that the number of online videos being viewed here in the UK is up 47 percent on a year ago and fast approaching 5 billion in April 2009 when the measuring period ended. Google did best out of the sharp upturn in online video viewing habits, with YouTube display advertising reaching some 18 million people during that month. Hardly surprising when it seems everyone, [URL="http://www.daniweb.com/blogs/entry3846.html"]including the Pope[/URL], uses YouTube these days and there is [URL="http://www.daniweb.com/blogs/entry4366.html"]30 minutes of YouTube video uploaded every single second[/URL]. According to the data, in …

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The [URL="http://www.asa.org.uk"]Advertising Standards Authority[/URL] here in the UK has ruled against Microsoft concerning a television advert for the Xbox 360 which featured a woman with half a head watching a movie being streamed via the games console. So what could possibly be the problem with that? Maybe there should have been a bloody big warning banner saying "[URL="http://www.daniweb.com/blogs/entry3597.html"]your movie viewing experience could be ruined by the red rings of death[/URL]" displayed on screen? Nope, actually it was all down to a single, solitary viewer who complained that the advert was misleading. Even the [URL="http://www.daniweb.com/blogs/entry3046.html"]banned iPhone adverts[/URL] managed to get two …

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The End.