I did some work for a client some months ago to remove links to her site placed by an SEO company which led to a Google penalty. Google responded saying that while we had removed a number of links they wanted to see more removed before taking away the penalty. We have since removed some more, but were still working on this when we noticed that the Google penalty has been removed from her webmaster tools account and that in fact the site is beginning to rank slightly better. Can anyone explain how this has happened when we hadn't submitted …

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Can you tell me if you think Link Exchanges have any marketing or SEO benefit? Or does free Link Exchange risk being swatted by Google for Link manipulation? I've received a few invitations to exchange links with websites with higher rank than me, but have turned them down because it feels like link manipulation to me. Am I wrong? What is Google's view on this practice? When I go to these sites to check them out, they often have long lists of 'Websites We Like' (or similar title) in their sidebars. How can doing this possibly benefit anything or anyone? …

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The End.