I didn't mean to imply science doesn't take the question seriously, many branches do: psychology, neuroscience, biology, and physics are principle among them. But there is yet to be a scientific consensus of what is consciousness, what how/what we perceive to be ourselves, and whether or not we have free will. The observer part of quantum mechanics is still debated (my favourite quotes by leading quantum mechanical physicists are that no one understands quantum mechanics including themselves). There are new interesting hypotheses suggesting quantum fluctuations in molecules in the brain may be what we perceive as free-will. Many others involve emergent properties of sufficiently complex neural networks.
As a general rule the more hypotheses/theories there are about a phenomenon the less it is understood.
PS That looks like an interesting book, worth a read....
From what you've said so far, I think you'd like that book. I doubt that I'll end up 100% convinced that his theory is correct. Have you read anything by the late Robert Anton Wilson? He claimed all models have varies levels of usefulness, but he didn't claim 100% certainty for any model.