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Reverse SEO is the process of placing bad links to a competitor's website in order to try and degrade their search results.
> Many people are speculating what about links is going to set off the Penguin flag. From what I have been able to see when examining the SERPs and linking profiles of sites that have been hit by Penguin, is that relevance in linking is the key. Penguin was a …
Aside from the above, you need to present your relevance properly. URL, path to file, file names, title, description, h1 and h2 tags, page layout, navigation, calls to action, all come into play. You need to understand where people look and how they read. You must develop your semantic hierarchy …
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