What can your IT department learn from Microsoft's latest advertising bungles? Plenty. When the company released its "Mojave Experiment" ads (which I'd link to but the site forces you to install Silverlight to view them), the premise was rather sad. It seemed to suggest that at least one of the company's flagship products is so maligned that its existence had to be hidden to get a viewer's attention. In these advertisements, "unsuspecting computer users" are led to believe they're seeing a new operating system called "Mojave." After they claim to like it, they're informed it's actually Windows Vista. Many displays …

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Bill Gates opened [URL= http://www.microsoft.com/events/TechEd2008/default.mspx] Tech-Ed 2008 Developers[/URL], its annual developers conference in Orlando, Fla., today by saying good-bye to a group the Microsoft founder said has been the company’s most important. “The success of Microsoft really is due to our relationship with developers,” he said in his keynote this morning to a room filled with about 6,000 developers. It will likely be Gates’ last speech as a full time Microsoft employee; on July 1 he’ll focus most of his efforts on the [URL= http://www.gatesfoundation.org]Bill and Melinda Gates Foundation[/URL], which gives away huge sums of the couple’s fortunes to help …

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The End.