Here on Long Island, the local newspaper Newsday recently began a policy that if you are not a subscriber to Newsday and are not an Optimum Cable customer of their parent company, Cablevision, you will have to pay $5 per week to access the newspaper's website. I think this is a case of a dying newspaper (Newsday has been losing readership and subscribers at a steady rate over the last few year) owned by a company that is notorious for jacking up the rates on their cable services because they are the only cable provider on LI, using e-commerce to …
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Many companies bring products to market and they either go straight to an e-commerce strategy or they build up to an e-commerce strategy. But is there a time when you decide that you have gotten all you can out of an e-commerce strategy and move that product back to a direct marketing strategy of stocked shelves in brick & mortar environments?
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