![DFP_SmallBusiness_color](/attachments/small/3/DFP_SmallBusiness_color.jpg "align-left") Whether you own a small personal blog or a top 1000 website, the importance of monetizing your website to the fullest is essential. Depending on your needs and the type of website you have, there are a variety of ways to improve your ability to monetize, simplify your advertising solution, and encourage a better bottom line. One of the greatest ways to do this is to expand your advertising options with the usage of an [Ad Server](http://www.adopsinsider.com/ad-serving/how-does-ad-serving-work/), a powerful piece of software that controls how advertising appears on your website. For most sites, advertising is often a very …

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We use DFP, but yesterday we got a third-party creative from an advertiser that was using Open X server. The ad tags looked like this: It took me forever to figure out how to set up click tracking with the thing, and I finally discovered it was the variable 'r'. That didn't seem very intuitive, so I thought I'd share. So, if you happen to be using any random ad server and are trying to track clicks with third-party OpenX ad tags, here's how you do it: <script type="text/javascript"> if (!window.OX_ads) { OX_ads = []; } OX_ads.push({ "auid" : "12345", …

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The End.