In a strange part of what was otherwise and interesting and insightful [URL="http://www.techcrunch.com/2009/09/24/microsoft-ballmer-interview-exclusive-techcrunch-bing-mobile-azur/"]interview with TechCrunch[/URL] this week, [URL="http://www.microsoft.com/Presspass/exec/steve/"]Microsoft CEO Steve Ballmer[/URL] went out of his way to avoid naming Google, instead referring to them repeatedly as "the incumbent." This seemed to be a deliberate strategy and left me shaking my head wondering why he couldn't refer to Google by name. (The whole interview is interesting, so I encourage you to watch it, but the part I'm referring to begins at around 6:30.) [B]The Harry Potter Strategy [/B] This reminded a bit of [URL="http://harrypotter.warnerbros.com/"]Harry Potter[/URL], where of course they refer to …

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The End.