Are you sitting comfortably? Then I'll begin.
Once upon a time, there was a newspaper in the UK. It had an editor, it had employees, it had stories, like any other newspaper.
Then it grew a website.
One day, presumably someone made someone on the web side very unhappy. We will never know what exactly made them unhappy, but they were very, very sad.
And we know they were very, very sad because they sabotaged the URL of a story in the newspaper and made the publication a laughing stock. And even if the paper took the web page down as soon as it realised what had happened, it was too late because the Guardian - another newspaper in the UK - had already taken a screen grab and put it up. probably never to be removed.
The moral of this story, dear reader, is to try never to make anyone very unhappy, or very, very sad. Because if they're on the technical side they can make you and your business look a complete ass.