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* Capture the customer's attention with a crispy or interesting headline or title or a thought provoking question. The headline is the first thing that attracts the visitor's fancy. A catchy headline will force him to read further. A first time visitor will not spend more than a few seconds in deciding whether he should browse further or not.
* Make sure that the website loads rapidly into any browser keeping in mind the animations, flash presentations, graphics to a minimum. Use these features only if they add to your overall message and not only for the entertainment value.
* Avoid busy background patterns or overbearing color schemes. What may look good on a drawing room wall may prove to be irritating to an online customer. Background colors for the text or written area should be limited to pale or white shades, with black or dark color faced front (i.e. verdana or aerial) so that visitors can read easily.
* Create your key messages to focus on the customer's desire, interest or needs. Then slowly describe how the eCommerce web site can help in fulfilling those desires. Few customers will be attracted in the business history. If data is essential, place it on the "about us" page.
* If possible, inject a conversational or informal style into the message and the text conveyed. In most of the cases, it is advised to avoid technical jargon or dry corporate syntax. Use these only if the eCommerce sites cater to the customers who understand these languages. A site portraying personality and human element is more attractive.

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Building on the practical starter ideas from and the follow-ups by and , here are focused, modern additions that the original thread doesn’t cover. These are hands-on, measurable changes you can apply without redoing the whole design: product-detail ergonomics, checkout friction removal, search/merchandising, instrumentation for continuous improvement, and accessibility/localization basics.

Make product pages do the selling work: show multiple views (photo, video, 360), clear variant swatches, live stock/lead-time, concise specs and a size guide that reduces returns. Deliver media efficiently and include meaningful alt text for screen readers; for example:

<img src="/assets/product-hoodie.jpg" alt="Men's black zip hoodie — breathable fabric, sizes S–XXL" loading="lazy" width="1200" height="1500">

Flatten checkout friction: allow guest checkout, enable browser autofill and minimal required fields, validate inline, and show shipping/tax estimates before the final step. Offer modern payment methods (wallets) and keep a persistent cart. Example for useful autofill attributes:

<input name="email" type="email" autocomplete="email" required>

Instrument everything and iterate: track add-to-cart, checkout-start, and purchase events; run A/B tests on page elements and flows; use heatmaps/session replay to find blocking UX. Add faceted search with autosuggest and synonym handling so customers find products fast. Prioritize keyboard navigation, proper contrast, ARIA where needed, and localized currency/language on entry. Small checklist: measurable goals, one primary CTA per page, clear return/shipping policy, and regular accessibility and analytics audits.

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great tips i used some concept with <snipped>

Edited by nav33n because: Website snipped. Do not spam, advertise, plug your website, or engage in any other type of self promotion. Read forum rules.
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