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How do I track the source of each user signup for B2B SaaS product? In other words, how do I check from which source the user landed on my website? I need to track for each individual user.

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  • Latest Post Latest Post by Alisha_8
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One way to track the source of each user signup for a B2B SaaS product is to use an analytics software such as Google Analytics. Google Analytics allows you to track the source of each user by creating unique “UTM” (Urchin Tracking Module) parameters for each source. These parameters can be added to the URL of each landing page and will be tracked by Google Analytics. This will allow you to track the source of each individual user signup.

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