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 | I'd also like to add that Multivariate Testing is even better than A/B testing. While A/B/n testing can tell you what version of an email, ad, content, etc. performs better, it can not tell you why. Multivariate testing can tell you which parts of your email, ad, content, etc. work … |
| | Hi friends, My company runs creative tests all day every day. We've seen the best and worst of it, people throwing money at non-marketing problems, people making 130x ROAS for more than a week on a single ad, people going from .25 to 1.5 and more. Creative testing is the …  |
| | Hi All, I'm new to the community and wanted to dive in with some conversation on 'data-driven' creative decision making. 1. Do you use data to inform your ad creative? 2. Have you tried a/b/n or multivariate testing for your ad creative? 3. What is your process of making ads?  |
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