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Yes AND no. Yes because they are a key component to your search engine ranking. No because people focus too much on building links rather than great content. Links come naturally with great content.
Lack of engagement is a big one! Many people don't realize how much they're missing out on by not engaging on social media, etc. Thanks for the great article!
Nice read. In general I think it's safe to say that you just need to be an active user on social media. If you are using the platform as its intended to be used, results will come.
The End.